Canon 'Future Broadcasting'
Our competitive endeavor 'Future Broadcasting' is aimed at taking our Cinema and Pro DV segment far, wide and deep in the country and acquainting eminent producers, broadcasters, renowned documentary film makers and the mainstream cinema with our new-age solutions.Eddie Udagawa, Vice President, Consumer Imaging and Information Centre, Canon India,
Inaugurating the sixth edition of Canon India's extensive Cinema and Pro DV project 'Future Broadcasting', New Delhi gears up for the future of cinema trends. The project accomplished in collaboration with leading industry experts, including Avid/Real Image (a division of Qube Cinema Technologies), LiveU, G-Technology from Western Digital and Atomos, witnessed a series of workshops and events, designed to give hands on experience on products like Cinema EOS C200, Cinema EOS C300 Mark II and XA 15 & XF 405 along with ME20F-SH(Multi-purpose camera).
With a firm focus on its objectives, the project got industry experts to demonstrate the workflow of these superlative solutions, confirming that these solutions will lead the forthcoming trends in the Cinema and PRO DV segment.
The first leg of the workshop was organized in Guwahati and Imphal respectively in January 2018. The subsequent events were planned in Bhubaneshwar on February 19, followed by Kolkata on February 21st and Jaipur on March 18th. Following the National Capital, the next cities in line will be Bangalore, Cochin, Chennai and Hyderabad.
Sharing his thoughts, Mr Eddie Udagawa, Vice President, Consumer Imaging and Information Centre, Canon India, said, "Our competitive endeavor 'Future Broadcasting' is aimed at taking our Cinema and Pro DV segment far, wide and deep in the country and acquainting eminent producers, broadcasters, renowned documentary film makers and the mainstream cinema with our new-age solutions. Keeping our commitment of, 'offering the best of imaging experience' intact, we have also partnered with leading industry players, who further confirm the status quo of our cinema solutions in the near future. Talking about Delhi as a destination for the event, a popular city amongst a number of film makers, for its unique and unconventional characteristics, Delhi is not only a favourite destination for tourists, but has also been a theme for photographers or a topic for story telling amongst film makers across the globe, which makes it a great spot for 'Future Broadcasting'".
Further elaborating on their partnership with Canon, Sathish Kumar.P, General Manager of Real Image (a division of Qube Cinema Technologies), said, "We at Real Image and Avid are pleased to partner with Canon for this exclusive workshop and reach out to the remotest regions of Northeast and introduce Avid products into these markets.
Real Image will be showcasing an overview of the Avid Media Composer editing application and Avid Newsroom workflows. Avid Storage, Asset Management, Cloud based and Social Media Workflows will also be highlighted in the presentation. We will also showcase Media Composer | First. The free-to-use Media Composer | First provides users with a comprehensive yet simple editing toolset with many of the same features and functionality that award-winning Media Composer editors rely on, in a new powerful, streamlined interface."
Real Image is a division of Qube Cinema Technologies and a leading provider of technology in the film, video and audio domains and has pioneered several technology revolutions over the last 29 years. The company has a vast experience in the broadcast, post production and exhibition industries and is the Indian representative of several leading global broadcast brands.Talking about the evolution of video transmission units and its association with Canon, Yaal Eshel, VP Sales, LiveU said, "Ever since the invention of cellular bonding in 2006, and the launch of LiveU's portable live video transmission units, it has replaced the SNG trucks, offering better mobility and cost-effectiveness for global newsgathering. A vast majority of broadcasters are using our technology to go live from anywhere and India is a primary example of such usage. Furthermore, we're excited to partner with Canon and Avid to present our latest solutions, including the LU600 HEVC, offering unmatched quality and reliability for newsgathering, sports and any other live video productions".
Mr. Anamitra Chakladar a veteran cinematographer and Bedi brother, renowned wildlife filmmakers were key speakers at the event who shared insights on how the workflow of non-fiction and fiction cinema is changing from technology perspective via various case studies. They also also gave a detailed demonstration on the technologies to the target audiences including English news gathering, news channels, regional channels, GEC, Film institutes, Defence, Documentary genres etc.
According to Mr. Anamitra Chakladar, Industry Veteran in Cinematography, "It is a great pleasure and delight to be a part of this exclusive and one-of-a-kind event hosted by Canon, bringing to the fore the brand's prowess in broadcasting segment. As the Indian film industry moves into the next phase of growth, it is imperative to keep pace with the global technological advances and innovation. The innovation in broadcasting technologies will be key to cultivate more opportunities for creating Indian film industry perform at par with global standards."
Mr. Vijay Bedi and Mr. Ajay Bedi also known as Bedi brothers further added, "A documentary film requires documenting the facts as they happen, how they happen and there is no room for error. Shooting natural history documentaries, especially wildlife, is really challenging and one needs to be very quick and flexible with their equipment. Fortunately, we have always had good experience with Canon and it has provided us with some of the best in breed technology in cine camera. Given the background, we are pleased to be a part of Canon's future broadcasting and are really looking forward to the new age solutions and technologies they are about to usher in."
Another integral partner for the 6th Edition of Future Broadcasting, Atomos is an Australia based organisation, making high quality camera monitors and recorders. Speaking at the occasion, Mr. Dilip Kathuria, CEO, Atomos, said, "We bring our CDM Technologies and Solutions (CDMTS) to 'Future Broadcasting' and have partnered with Canon for professional work show on Future Broadcasting. At this forum, we will be displaying "Sumo 19" 4K and Shogun Inferno models from Atomos, which enables a cinematographer to record 4K videos 12BIT RAW 10BIT ProRes/DNxHR Formats. These are high resolution calibrated super atom monitors. Our workflows are designed to enable cinematographers benefit with high quality monitoring, recording and editing."
Commenting on the importance of storage, Khalid Wani – Director – Channel Sales, India, Western Digital, commented, "We enable content creators to capture and tell their stories. At G-Technology™ we design high performing and reliable leading-edge storage solutions for end-to-end creative workflows. In doing so, we empower creative professionals to capture their dreams, enhance their storytelling, and portable and rugged drives to large, multi-bay RAID and NAS solutions, G-Technology – a Western Digital Corporation brand – is a powerful, premium storage solutions company focused on meeting the demanding requirements of the media and entertainment industry. We are excited to collaborate with Canon for the 'Future Broadcasting' project to give users a hands-on experience of our G-Technology portfolio."