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http://www.thesynergyonline.com/infotech.htm

TUESDAY JULY 27 2010




SLEW OF CONSUMERS RELY ON SOCIAL NRTWORKS TO GUIDE PURCHASE DECISIONS


Thesynergyonlione Infotech Bureau


NEW DELHI, India, JULY 26 :
OCIA
L networks have become a critical, but underutilized, aspect of the marketing process, according to Gartner, Inc. Gartner analysts have examined the way social networks shape consumer buying behavior.

The majority of consumers rely to some extent on social networks to guide them in their purchase decisions. These social networks often include individuals who fulfill different roles or functions in recommending products to people they are connected with.

Gartner conducted a survey in the fourth quarter of 2009 of nearly 4,000 consumers in 10 key markets and used the resulting data to identify groups who can play a vital role as influencers in brand awareness, market research and viral marketing campaigns.

"Our survey results showed that one-fifth of the consumer population is composed of 'Salesmen,' 'Connectors' and 'Mavens.' These are three roles that are key influencers in the purchasing activities of 74 percent of the population," said Nick Ingelbrecht, research director at Gartner. "Salesmen and Connectors are the most effective social network influencers and the most important groups for targeted marketing based on social network analysis."

Gartner's social network framework defines the following roles:
Connector — Connectors perform a bridging function between disparate groups of people. They have contacts in different social groups and enjoy introducing people to each other. Connectors come in two types: (1) Heavy Connectors, who have varied but tight circles of friends and family with whom they maintain very regular contact; and (2) Light Connectors, who span a much wider range of different groups, but inevitably with ties that are much weaker and less frequent.
Salesman — Salesmen have extensive social connections, but their defining characteristic is their propensity to persuade people to do things, buy certain products and act in certain ways. This role is not so much a commercial activity but a personality trait that impels Salesmen to get people around them to act on information in highly directed ways.
Seeker — Seekers connect with other people in order to find out the information, skills and obligations they need to conduct their daily lives. When Seekers go shopping, they tend to seek advice from experts who tell them which are the best gadgets to buy, where to get them and at what prices.
Maven — Mavens are knowledge exchangers or information brokers. They are experts in particular areas, and other people go to Mavens for advice. Unlike Salesmen, Mavens aren't out to persuade people but use and acquire information for their own interests. Firms that reach out to Mavens could come unstuck because Mavens are just as happy spreading negative commentary about a product or company as a positive message.
Self-Sufficient — These people prefer to find out for themselves what they need to know in order to satisfy their needs. Self-Sufficients do not pay much attention to other people's recommendations of new products; they prefer to do their own research and make up their minds in their own time. This group of people can be a tough market to target because they are relatively impermeable to viral influences and bandwagon effects.
Unclassified — Two-thirds of the population did not definitively fall into any of these social network categories. This was to be expected and reflects Gartner's approach to processing the survey data, which did not classify respondents who did not clearly fall into one of the categories. In addition, people more often than not exhibit characteristics of different categories and may fulfill different roles in different social contexts.

Gartner believes that it is essential for device vendors, application developers/publishers and communications service providers to understand how the different roles react to marketing information. For example, Self-Sufficients are not particularly swayed by the usual sources of marketing information, nor do Mavens typically act on the information that is their stock in trade. However, Salesmen, Seekers and Connectors tend to act on marketing messages and are receptive to them.

For marketers, the key "take away" is that Salesmen, Seekers and Connectors are the most effective social network segments to target. Conversely, Mavens — the "information magpies" — are much less useful because they will amass market information but not necessarily do anything useful with it, unless others tap them for their product knowledge. In the case of Mavens and Self-Sufficients, service providers should focus on improving their "shopping experience," whereas in the case of Connectors, Seekers and Salesmen, the focus should be on both the shopping experience and making information easily available.

"Companies attempting to use social networks should develop relationships with key customers over a period of time and progressively refine the social network profiles of those individuals. In this way, the most suitable individuals can be targeted with the right information, products and promotions in the most cost-effective way," said Mr. Ingelbrecht. "Retailers who run small shops have instinctively done this with their best customers for years with the intention that these 'VIP' customers will not only buy the new products but recommend them to their friends." (editor@thesynergyonline.com)

TRANSCEND UNVEILS STYLISH HARD DRIVE

Thesynergyonline Infotech Bureau


NEW DELHI, JULY 22 :
TRANSCEND
today launched the StoreJet 25D2-W, a portable hard drive designed to complement Mac® computers. Featuring a sleek glossy white finish and certified compatibility with Mac laptop and desktop computers, this brand new Apple® friendly drive is a must have for fashion-minded users—especially Mac enthusiasts

According to Gordon Wu, Regional Head – SAARC, Transcend, “The compact StoreJet 25D2-W portable hard drive is stylish, rugged and ultra-portable. Its shiny gloss-white lacquer finish resembles the classic Apple style, making it look good with any Mac computer, including MacBooks, iMacs, MacBook Mini, etc. With full certification for use with all Mac systems, the StoreJet 25D2-W bears the “Compatible with Mac OS X” logo that gives Mac users extra peace of mind. Thanks to its trendy design and multi-platform compatibility, both Windows and Mac users now have a fantastic choice for storing and carrying their data with style.

Priced at Rs 6,300 the StoreJet 25D2-W offers immense storage capacity for synchronization and backup using software such as Mac OSX Time Machine or Transcend’s StoreJet Elite software for Windows®. Under its seemingly delicate case is an internal hard drive suspension system that helps prevent damage caused by accidental slips or falls during travel. (editor@thesynergyonline.com)

 


 

SAAS REVENUE WIHTIN ENTERPRISE APPLICATION SOFTWARE MARKET TO SURPASS $8.5 BILLION IN 2010

Thesynergyonline Infotech Bureau

NEW DELHI, JULY 23 :
WORLDWIDE
software as a service (SaaS) revenue within the enterprise application software market is forecast to surpass $8.5 billion in 2010, up 14.1 percent from 2009 revenue of $7.5 billion, according to Gartner, Inc. The rapid adoption of SaaS has contributed to growth in varying degrees across the enterprise software markets. There will be a shift in total SaaS revenue from just over 10 percent of the combined markets in 2009, to more than 16 percent of these combined markets in 2014.

Gartner defines SaaS as software that is owned, delivered and managed remotely by one or more providers. The provider delivers an application based on a single set of common code and data definitions, which is consumed in a one-to-many model by all contracted customers anytime on a pay-for-use basis or as a subscription based on use metrics.

"After a decade of use, adoption of SaaS continues to grow and evolve within the enterprise application markets. As tighter capital budgets demand leaner alternatives, familiarity with the model increases, and interest in platform as a service and cloud computing grows," said Sharon Mertz, research director at Gartner. "Adoption varies between and within markets, and although use is expanding to a wider range of applications and solutions, the most widespread use is still characterized by horizontal applications with common processes, among distributed virtual workforce teams and within Web 2.0 initiatives."

During 2009 and 2010, the significant industry buzz surrounding SaaS and other off-premises models has shifted to cloud computing — a broad concept, of which SaaS is only one variation, representing the application layer of the overall cloud architectural stack. Gartner estimates that 75 percent of the current SaaS delivery revenue could be considered as a cloud service, and that could exceed 90 percent by 2014 as the SaaS model matures and converges with cloud services models.

"The popularity of SaaS has increased significantly within the past five years and initial concerns about security, response time, and service availability have diminished for many organizations as SaaS business and computing models have matured and adoption has become more widespread," Ms. Mertz said.

"Usage and vendors' on-demand 'ecosystems' continue to evolve to provide additional business and technology services, more-vertical-specific functionality, and stronger communities of partners and buyers," Ms. Mertz said. "Although some attrition occurred in 2009 due to business workforce reduction, nearly all SaaS vendors grew revenue, even during the economic downturn, as buyers continued to confirm their acceptance of on-demand. We certainly expect adoption of SaaS to far outpace market growth through 2014."

FCS SOFTWARE OPENS ARM IN INDIA AT NOIDA SEZ

Thesynergyonline Infotech Bureau

 

 

NEW DELHI, JULY 21 :
THE state-of-the-art international development center of the , IT consulting services, education, and infrastructure management s services provider , FCS Software, in India at Noida Special Economic Zone was inaugurated today by the Union Minister for Tribal Affairs, Govt. Of India, Mr Kantilal Bhuria . Spread over spread over 25,000 sq feet the centre aims at meeting the burgeoning global demand.

Explaining the rationale of the arm in NSEZ Dalip Kumar, Managing Director of FCS Software dwelt on importance of the centre. He said "by migrating our client's expensive licensed software applications to high quality, highly secure Open Source solutions and technology we reduce their IT spend drastically. We also end up moving our clients from low availability applications environment to cloud computing linked hosted high availability SaaS application environment."

"What it also does is that it brings down our client's IT infrastructure budgets because our services are migrating them to fully hosted solutions from our global data center partner network," he added.

The world is in a transition phase as the computing power of hand held devices sharply increase more and more corporate users will move from a desktop associated environment to anywhere anytime work culture. We firmly believe that the next wave of productivity enhancement will come from mobile application. The center will house the company's first Center of Excellence in Mobile Technologies ," he added.

The facility will initially have 200 people and will grow to 400 people when fully functional. This facility has secure connectivity to company's global network and data center partner network with a host of advanced service offerings. Currently, FCS already has delivery centers in Noida , Gurgaon, Chandigarh and Dehra Dun that are built on company owned properties, he further said.

The company's clientele, inter alia, includes fortune 500 companies in office automation, retail, software, food and beverages, and investment banks. (editor@thesynergyonline.com)

SEAGATE RECORDS FISCAL YEAR PROFIT AT $ 1.61 BILLION, EPS AT $3.14

Thesynergyonline Infotech Bureau

NEW DELHI , JULY 21 :
SEAGATE Technology plc reported financial results for the quarter ended July 2, 2010 of 46.8 million disk drive unit shipments, revenue of $2.66 billion, gross margin of 27.4 percent, net income of $379 million and diluted earnings per share of $0.76
.

The financial results for the quarter include $6 million of purchased intangibles amortization expense, $16 million of restructuring charges, $3 million expense (other income/expense) for the May 2010 termination of Seagate's revolving credit facility offset by a $6 million recovery of previously impaired long-lived assets and a $50 million income tax benefit due principally to valuation allowance adjustments related to deferred tax assets. The aggregate impact of these items was a $31 million increase to net income or approximately $0.06 per diluted share.

For the fiscal year ended July 2, 2010 the company reported 193.2 million disk drive unit shipments, revenue of $11.4 billion, gross margin of 28.1 percent, net income of $1.61 billion and diluted earnings per share (EPS) of $3.14.

The financial results for the fiscal year ended July 2, 2010 include $35 million of purchased intangibles amortization expense, $66 million of restructuring costs, $3 million expense (other income/expense) related to the May 2010 termination of the revolving credit line, a net write down of long-lived assets of $57 million offset by a $50 million income tax benefit due principally to valuation allowance adjustments related to deferred tax assets. The aggregate impact of these items was a $111 million reduction of net income or approximately $0.22 per diluted share.

"I'm very encouraged by our financial and operational performance throughout fiscal 2010," said Steve Luczo, Seagate chairman, president and CEO. "In fiscal year 2010 we delivered record shipments, profitability and operating margin. The company responded well to the increase in global hard drive demand, which grew 22 percent year-over-year, introduced key new products, continued to strengthen the capital structure, and remained focused on improving key business fundamentals to position Seagate for future growth.

"Specific to our fiscal fourth quarter, two of our key assumptions entering the quarter did not materialize as expected and impacted our financial results - macro-economic stability and pricing reflective of balanced supply and demand. Industry demand in the fiscal fourth quarter was at the low end of our expectations due primarily to issues emanating from the debt crisis in Europe and slowing consumer spending especially in the U.S. and Europe.

The lower unit shipments and unfavorable pricing at some key capacity points impacted Seagate's ability to deliver revenue and earnings for the quarter within our target range. Despite these factors, Seagate reported the highest operating results for a June quarter in the company's history." (editor@thesynergyonline.com)

GOOGLE HONOURS GRAM PANCHAYATS' ROLE IN AP, KARNATAKA

Thesyneargyonline Infotech Bureau

 

NEW DELHI, JULY 10 :
GOOGLE India in its efforts to support activities that drive community initiatives constituted the Google.org Gram Panchayat Puraskar (GGPP). This award was developed to recognize the very important role that local government plays in providing services to citizens in rural India. 

Google invited applications from Gram Panchayats and over 100 of them submitted their innovative ideas that has had some impact on the provision of the following public services: Education, Health and nutrition, Water supply, Rural infrastructure, Rural electrification, and Resource mobilization.

These were then judged on various criteria such as scalability and inclusiveness of their development scheme, by a panel of judges.  Based on their exemplary work 10 winners were selected from Andhra Pradesh and Karnataka. These Panchayats have been awarded INR 500,000 each to re-invest in their communities for further development.

One such exemplary Panchayat, Kirgur Panchayat in Virajpet Taluk in Kodagu district, was recognized for its innovative effort in the field of providing valuable education to the scheduled castes and scheduled tribes and the other Panchayat, Shiraguppi in Belgaum district, for its work in providing clean and safe drinking water to its residents. Other innovative initiatives in the areas of sustainable agriculture, health care and sanitation, the provision of street lights, and the introduction of computer literacy among many other social causes also won the award

Google India employees from across locations including Hyderabad, Bangalore, Mumbai and Gurgaon came together and contributed to make this initiative a success.

Karnataka Winners
Kirgur Gram Panchayat in Virajpet Taluk in Kodagu district.  Recognized for Innovation in the area of Education
Nagarakere Gram Panchayat in Mandya district. Recognized for innovation in the area of Education
Shiraguppi Gram Panchayat in Belgaum district. Recognized for innovation in the area of Water Supply
Sanoor Grama Panchayat in Udupi district. Recognized for innovation in the area of Water Supply
Nallur Gram Panchayat in Tumkur district. Recognized for innovation in the area of Education

Andhra Pradesh Winners
Gangadevipalle Gram Panchayat in Gesukonda district. Recognized for innovation in the area of Water Supply
Pandurangapuram Gram Panchayat in Nandyal district. Recognized for innovation in the area of Water Supply
Medepally Gram Panchayat in Mudigonda district. Recognized for innovation in the overall development of the Gram Panchayat
Jegurupadu Gram Panchayat in Kadiyam district. Recognized for innovation in the area of Health & Sanitation
Konapur Gram Panchayat in Nallabelly district. Recognized for innovation in the overall development of the Gram Panchayat . (editor@thesynergyonline.com)

TRANSCEND UNVEILS 16GB JFTFLASH V90C KEYCHAIN USB FLASH DRIVE

Thesynergyonline Infotech Bureau

NEW DELHI , JULY 16 :
TRANSCEND today came out with artistic addition to its JetFlash family, the 16 GB JetFlash V90C classic keychain USB flash drive that’s high on fashion. Featuring abundant storage space and a sleek modern geometric pattern, the impossibly small JetFlash V90C is a stylish must-have for fashion-conscious mobile storage users.


According to Gordon Wu, Regional Head – SARRC, Transcend, “Drawing inspiration from the intuitive and playful aspects of postmodern culture, the front of the 16GB JetFlash V90C is laser-etched with distinctive geometric shapes that create a striking colorful 3D illusion when light catches it at different angles. The drive features a cap-less design with a hidden USB connector, and also comes with a fashionable metal keychain, making it a perfect addition to any set of keys, wallet or purse.

Tiny yet spacious, the 4.8 mm-thick 16GB JetFlash V90C USB flash drive’s storage capacity is large enough to hold up to 6552 pictures (based on 5 megapixel JPEG compression format) or 240 minutes of 1080p video, enabling business travelers and ordinary users to effortlessly carry enormous amounts of data while on the move. Although delicate in appearance, this miniature flash drive’s shiny metal casing offers solid protection for any valuable digital data stored on it.

For added value, owners of any JetFlash drive can download and install Transcend’s useful JetFlash Elite data management tools to enhance mobile productivity. The JetFlash Elite software can turn the JetFlash drive into a key to automatically log on to website accounts, or even temporarily lock a computer to prevent unauthorized access. As with its predecessors, the 16GB JetFlash V90C USB flash drive is backed by Transcend’s industry-leading lifetime warranty.

Priced at Rs 3000 (16 GB capacity) the JetFlash V90C offers up to 15MB/s transfer speeds and is now available in four capacities: 2GB, 4GB, 8GB and 16GB with lifetime warranty. (editor@thesynergyonline.com)


Thesynergyonline Infotech Bureau

NEW DELHI, JULY 25 :
CSC has been positioned in the "leaders" quadrant of the Gartner report, Magic Quadrant for Communications Outsourcing and Professional Services (COPS), North America. The report published on June 30, 2010, reviewed 16 vendors of information technology (IT) services for business communications systems in North America.

According to Gartner, "The market for businesses sourcing the ongoing operation and support of connectivity and communications systems to third-party vendors continues to gain significant traction among businesses of all sizes."

They later write, "While the cost benefits related to outsourcing are a significant driver in the market, there are new market force trends emerging in forthcoming COPS deals. Among the most significant trends seen are business' requirements to bring robust, integrated unified communications (UC) portfolios to the table for consideration once the consolidation and optimization phases are completed."

"CSC provides a unique and independent approach for communication solutions for the world's largest and most successful enterprises," said Russ Owen, president of CSC's Managed Services Sector. "Our focus on implementing long-term strategies and integrating innovative technologies is allowing our customers to meet their unique requirements and focus on the priorities that drive their business success."

"We believe CSC's placement in the leaders quadrant demonstrates we deliver advanced, secure and sustainable communication solutions available today," he added..

The report was authored by Eric Goodness and covers communications outsourcing and professional services in North America. (editor@thesynergyonline.com)

SAS 70 IS NOT PROOF OF SECURITY, CONTINUITY OR PRIVACY COMPLIANCE

Thesynergyonline Infotech Bureau


NEW DELHI, JULY 14 :
STATEMENT on Auditing Standards (SAS) 70 is being misused by many vendors, and often their customers and certified public accountants (CPAs), in the hosted-application, software as a service (SaaS) and cloud computing spaces, according to Gartner, Inc.

Gartner analysts said SAS 70 is too often treated by vendors and their customers as a certification "proving" security and compliance with privacy or other regulations that require enterprises to monitor their exposure to vendor risks.

"SAS 70 is basically an expensive auditing process to support compliance with financial reporting rules like the Sarbanes-Oxley Act (SOX)," said French Caldwell, research vice president at Gartner. "Chief information security officers (CISOs), compliance and risk managers, vendor managers, procurement professionals, and others involved in the purchase or sale of IT services and software need to recognize that SAS 70 is not a security, continuity or privacy compliance standard."

Published by the American Institute of Certified Public Accountants (AICPA), SAS 70 provides a service provider's auditor with guidance on how it should report on process-related risks relevant to financial statements and transaction processing. Intended for use by the customer's auditor, the result of a SAS 70 is either a Type I attestation that the processes as documented are sufficient to meet specific control objectives, or a Type II attestation, which additionally includes an on-site evaluation to determine whether the processes and controls actually function as anticipated.

"Many providers of traditional application hosting, SaaS and cloud computing are currently treating SAS 70 as if it were a form of certification, which it is not," said Jay Heiser, research vice president at Gartner. "Furthermore, some claim that SAS 70 addresses security, privacy and continuity, which is misleading. Instead, it is only a generic guideline for the preparation, procedure and format of an auditing report. SAS 70 always places the onus on the service recipient, or more precisely, on the recipient's auditor, to ensure that all controls relevant to the recipient's requirements are examined."

In its intended context of financial reporting and transaction services, buyers' auditors could reasonably be expected to know what controls are needed to meet buyers' contractual requirements, and to identify gaps, but this is not the case with alternative computing delivery models. Gartner does not consider the auditing profession as being the most appropriate provider for all forms of IT risk assessment.

"Given that SAS 70 cannot be considered as proof that an offered IT service is secure, it should be a matter of suspicion when a vendor insists that it is," Mr. Heiser said. "Vendor claims to be 'SAS 70 certified' indicate either ignorance or deception, neither of which is a good basis for trust. The only thing that can conclusively be said about having a SAS 70 Type II attestation is that an auditing firm has agreed that the service provider is effectively performing those controls that they paid the auditing firm to evaluate."

Nevertheless, Gartner analysts said a SAS 70 Type II evaluation does provide a very high degree of assurance that the examined controls are effective. The performance of controls is evaluated over a period of time; it is not just a snapshot of control effectiveness. However, customers should never assume that the provider has implemented all the appropriate controls, and they must review the controls documentation at a minimum and, ideally, review the complete evaluation report.

SAS 70 is one of several mechanisms that can be used to evaluate a service provider's control environment. Gartner recommends a mix of the following methods that can be used to supplement or serve as an alternative to SAS 70: background and reference checks; vendor self-assessment and attached evidence (evidence could include SAS 70, Payment Card Industry security assessments, self-testing, and records from other external audits and assessors); on-site audit or assessment by the enterprise's own security assessors or internal auditors and application of direct controls on the services provider, for example having vendor employees undertake the organization's ethics training and sign off on the code-of-conduct policy.

Enterprises may also want to evaluate alternative assessment standards for vendor security, compliance and risk management, such as International Organization for Standardization (ISO) standard certifications, BITS Shared Assessments (which are provided by a consortium of service providers, their customers, audit firms and other third-party assessors), SysTrust and WebTrust (which are formal security certifications that are sponsored by the AICPA and carried out by CPA-qualified auditors), and AT Section 101, which is a flexible attestation procedure sponsored by AICPA that can be used by any CPA-qualified auditor.

"Standards organizations are in the process of adapting their standards to better address the unique risk issues of cloud computing. Their efforts are iterative, and service providers, customers and auditors must ensure that the standards and assessment procedures that they adopt align with the specific cloud environment of the service provider," Mr. Caldwell said.

"To ensure that vendor controls are effective for security, privacy compliance and vendor risk management, SAS 70, its successor Statement on Standards for Attestation

Engagements (SSAE) 16, and other national audit standard equivalents should be supplemented with self-assessments and agreed-upon audit procedures," he added. (editor@thesynergyonline.com)

 

 

TRANSCEND LAUNCHES ITS INDIAN ONLINE SHOP


Thesynergyonline Infotech Bureau

NEW DELHI, JULY 13 :
TRANSCEND Information, Inc., a worldwide player in storage and multimedia products has now come up with a new initiative - the Indian online shop . This e-commerce venture launched by Transcend in India is in association with its India distributor Supertron Electronics .

According to Mr. Austin Huang, Director - Sales, Transcend Asia, "Customers can take a look at the exhaustive range of Transcend products available in varying capacities, colors and form factors; study the specifications in order to compare; order and pay for selected products online; track their orders; download drivers etc., on this shopping portal."

"The products made available here include Transcend's MP3 players, USB flash drives, digital photo frames, USB external hard drives, solid state drives and peripherals like CD/DVD burners and card readers. For shopping worth Rs 5000 or more, the shipping is offered absolutely free of cost to the customers," he added.

The company aims at connecting with its customers especially in the younger age group who are generally very net savvy. To celebrate the launch of its online shop, it has announced an online event which is essentially a Speeding Racing game.

It offers prizes for those who take an attempt at the game till July 30, 2010. If visitors are able to complete the game within 60 seconds and leave in their contact details, five winners shall be selected randomly and given a 4GB Transcend JetFlash 600 USB drive. If they are able to score 12000 points or more, three winners shall be selected randomly and given 4GB Transcend MP860 digital music players.

And if visitors invite five of their contacts to the game, three winners shall be selected randomly and given 500GB Transcend StoreJet 25M portable hard drive. Those who become the fans at Transcend India Facebook page and join the event, also stand to win Transcend RDP7 multi-card reader (black). Six such winners shall be selected randomly.
Also, after playing the game, visitors will get a super discount for Transcend "hot" items on the newly opened shopping portal.
(editor@thesynergyonline.com)

 

Thesynergyonline Infotech Bureau


NEW DELHI, JULY 12 :
ALL cloud services customers should have some basic rights to protect their interests, and Gartner, Inc.'s Global IT Council for Cloud Services has defined six rights and one responsibility of service customers that will help providers and consumers establish and maintain successful business relationships.

Gartner has established the Global IT Council for Cloud Services to facilitate successful business relationships between cloud service providers and consumers.

The Council, which consists of CIOs of large enterprises that consume cloud services and Gartner analysts, has made identifying key rights of service consumers and how they might be upheld, a key priority.

"If cloud services are commoditized, providers should offer stronger customer guarantees," said Daryl Plummer, managing vice president and Gartner fellow. "However, service providers either do not offer protections or vary greatly in the protections they do offer. We believe that the Global IT Council for Cloud Services can facilitate improvements in industry practices that will benefit not only IT customers and clients, but also developers, vendors and other stakeholders."

The Gartner Global IT Council for Cloud Services is examining the most pressing issues affecting cloud computing today, and the Council has identified six rights and one responsibility of cloud computing services consumers that it believes will enable providers and consumers to work more productively together.
They include:

" The right to retain ownership, use and control one's own data - Service consumers should retain ownership of, and the rights to use, their own data. The Council insisted on the importance of data security in the issue of ownership and control. The provider must specify what it can do with the consumer's data. Lack of clarity on this point can lead to costly legal battles. Lastly, the consumer could lose control of its data if the service provider goes out of business or is sold to another company. The original contract or service-level agreement must provide for the clear disposition of the service consumer's data, in case the provider can no longer provide service.

The right to service-level agreements that address liabilities, remediation and business outcomes - All computing services - including cloud services - suffer slowdowns and failures. However, cloud services providers seldom commit to recovery times, specify the forms of remediation or spell out the procedures they will follow. To make service-level agreements relevant to the business, providers do not have to customize them for every consumer; rather, the agreements should comprehensively address the business issues implied in the type of service offered. The provider's contract should not simply guarantee a certain turnaround time for adding capacity; it should specify how it will deliver that capacity.

" The right to notification and choice about changes that affect the service consumers' business processes - Every service provider will need to take down its systems, interrupt its services or make other changes in order to increase capacity and otherwise ensure that its infrastructure will serve consumers adequately in the long term. Protecting the consumer's business processes entails providing advanced notification of major upgrades or system changes, and granting the consumer some control over when it makes the switch. Such changes might include upgrading a software-as-a-service application, implementing salesforce.com, introducing new versions of services, changing the location from which the service is provided, entering or exiting a business, shuttering a facility, and so on.

" The right to understand the technical limitations or requirements of the service up front - Most service providers do not fully explain their own systems, technical requirements and limitations so that after consumers have committed to a cloud service, they run the risk of not being able to adjust to major changes, at least not without a big investment. Service consumers and providers must do a better job of keeping each other informed about their technical limitations, particularly for complex, long-term projects or complex architectures and systems.

" The right to understand the legal requirements of jurisdictions in which the provider operates - If the cloud provider stores or transports the consumer's data in or through a foreign country, the service consumer becomes subject to laws and regulations it may not know anything about. Service providers have not done a good job of explaining which jurisdictions they put data in and what legal requirements the service consumer must, therefore, meet. The service consumer needs reassurance that the provider does not violate any country's rules for which the consumer may be held accountable.

" The right to know what security processes the provider follows - With cloud computing, security breaches can happen at multiple levels of technology and use. Service consumers must understand the processes a provider uses, so that security at one level (such as the server) does not subvert security at another level (such as the network). Without this knowledge, service consumers risk security violations caused solely by the provider not accounting for the ways in which consumers might use a service. Service consumers also need to understand a provider's business continuity plans, so that they can ensure that their own operations continue in an emergency. Service providers are not consistent in explaining either their security processes or their business continuity plans.

" The responsibility to understand and adhere to software license requirements - Providers and consumers must come to an understanding about how the proper use of software licenses will be assured. On the one hand, providers must be held harmless, if the service consumer puts the software it licenses from a third party in the cloud yet violates the licensing agreement. On the other hand, the provider should not agree to an audit directly by the vendor, if the consumer owns the software licenses. The service consumer must take charge of the audit, because it needs to consider the whole context - both what the consumer runs in the cloud (perhaps using several service providers) and what it runs on its own infrastructure.

"Seven rights and responsibilities will benefit both service providers and service consumers. Respecting these rights will require effort and expense from providers, but securing the rights will encourage enterprises to put more of their business into the cloud," said Mr. Plummer. "However, the seven rights will not become a reality unless enterprises insist on them when they negotiate with service providers. We urge all enterprises to do what they can to establish these rights and responsibilities as the standard for cloud computing." (editor@thesynergyonline.com)

CIOS SHOULD HAVE PLAN IN PLACE TO TACKLE SECOND ECONOMIC SLOWDOWN

Thesynergyonline Economic Bureau

NEW DELHI, JULY 09 :
IN 2008, most CIOs were forgiven for being unprepared to deal with the global recession, but if another recession unfolds in the next 12 to 18 months, no CIO will be forgiven for being unprepared a second time, according to Gartner, Inc
.

In May 2010, investor doubts about the health of the global economy returned to the world's capital markets with a vengeance. The possibility of nations defaulting on repaying massive loans, high unemployment rates, depressed housing prices, limited access to consumer and business credit, a growing belief that a sustained economic recovery may not be possible this year, and an array of other factors have all combined to shake investor confidence to its core.

As these and other factors were unfolding, many economists were still maintaining that 2010 and beyond would be a period of modest recovery and growth. Because so much uncertainty exists about the sustainability of the current recovery, CIOs should confront such uncertainty with clear and decisive action. They should augment current near-term plans by preparing for a second recession.

"Just the potential for a second business downturn should be sufficient to compel CIOs to plan for another business downturn," said Ken McGee, vice president and Gartner fellow. "However, most CIOs will not have a response strategy prepared if a second business downturn occurs."

Mr. McGee said CIOs today are uniquely placed to tackle a second economic downturn, if they plan accordingly.

"As questions, or even doubts, grow about the ability for economies to recover, CIOs in 2010 have one advantage over their predecessors. For the first time in the history of the IT industry, more than 90 percent of CIOs today possess extremely recent and practical experience dealing with a recession,"
Mr. McGee said. "In light of this fact, we strongly urge these recession-hardened CIOs to leverage their recently acquired and economic battle-scarred experiences by proactively preparing their entire enterprises should another economic downturn occur within the next 12 to 18 months."

Gartner recommends that CIOs take the following key actions to ensure that their enterprises are best placed to weather any potential financial storms over the next 12 to 18 months:

· Enlist C-Level Action Now — As IT leaders learned from the recent recession, executives will once again have to make a multitude of decisions to minimize the effects of a second business downturn. Because most official national recession declarations are announced well after the actual start of a recession, IT leaders should suggest that their enterprise executives convene now, so that business downturn response guidelines may be established before capital markets, customers, suppliers, creditors, etc. panic in the wake of bad economic news.

· Focus on the Current Fiscal Year — To save money as quickly as possible in the event of another business downturn, CIOs should work with executives to determine which IT projects scheduled and approved under the current IT budget may be postponed and which may be entirely canceled. Likewise, once all projects for the next fiscal year are identified, CIOs should determine which of those projects may be postponed and which may be entirely canceled.  

· Focus on the Next Fiscal Year — Once all projects for 2011 are identified, simultaneously determine which of those 2011 projects are relatively expendable and, therefore, may be postponed and which may be canceled, should deteriorating business conditions warrant such steps. Of course, the decision process for determining which projects may be postponed or canceled must include an assessment of the contractual exposures that may exist or arise with IT vendors for hardware, software and services.

· Use Zero-Based Budgeting for Projects — As CIOs begin preparing for their 2011 budgets, they should adopt zero-based budgeting for projects in 2011. CIOs need to strongly suggest to C-level executives that all business unit executives sign documents affirming their understanding of:
o The one-time costs that will be incurred to implement their 2011 projects
o The annual recurring costs required to maintain those projects once they are completed

· Use Zero-Based Budgeting for Existing Applications — CIOs should compile an inventory of existing applications that are maintained by the IT staff and assign a reasonable estimate of the annual cost incurred to maintain each application. Once calculated, Gartner recommends having the business unit executives sign a document affirming their understanding of the estimated annual cost for overseeing and maintaining their applications.

"Our bottom-line advice is to prepare the 'second recession' plan, rehearse the 'second recession' plan and hope that you never have to use the 'second recession' plan," Mr. McGee said. (editor@thesynergyonline.com)

Thesynergyonline Infotech Bureau

NEW DELHI, JUNE 06 :
THE Asia Pacific personal computer (PC) market is forecast to grow 20.3 percent in 2010, reaching 114.6 million unit shipments, according to Gartner's latest forecast. Spending on PCs in Asia Pacific is forecast to grow 12.4 percent in 2010, compared to only 2.9 percent in 2009, due to a sharper decline in average selling prices for PCs in 2009.

"While the overall growth in Asia Pacific was strong in 2009, at a country level India and the more mature markets with high PC penetration exhibited weak PC shipments," said Lillian Tay, principal research analyst at Gartner. "However, the improving worldwide economy should lead to better confidence to invest in 2010, especially in Taiwan, South Korea and Singapore. Similarly in India, PC buyers are now more confident to spend, with employment on the upswing."

In 2009, PC unit growth was spearheaded by China and the South Asian markets. China took 59 percent of all PCs shipped in the region, up from 54 percent in 2008. In 2010, government stimulus programs, including stimulation of domestic consumption, helped to mitigate the adverse effect of the US and European recessions on these export-oriented economies. Gartner expects China to represent 60 percent of all PCs shipped in Asia Pacific and 19 percent of PC shipments worldwide in 2010.

Between 2009 and 2014, the Asia Pacific PC market will register a compound average growth rate (CAGR) of 15.7 percent. Emerging PC markets will lead the growth, particularly China and India. South Asian markets such as Indonesia, the Philippines and Vietnam are also expected to perform strongly.

"In the mature PC markets, we expect stronger growth for 2010 and 2011 as PC replacements gain momentum. This reflects an expectation of increased IT budgets and adoption of Windows 7 by organisations replacing PCs that are beyond their useful life," said Ms Tay.

Mobile-for-desk-based PC substitution continues unabated and first-time PC buyers are increasingly turning to mobile PCs. Mobile PC units will grow 35.2 percent in 2010 reaching 53.2 million. In 2011, a milestone will be reached where mobile PC shipments will take 51 percent share of all PCs shipped in Asia Pacific.

Overall Asia Pacific desk-based PC unit shipments will increase 9.9 percent to 61.4 million units in 2010, largely driven by the success of a rural PC program in China, where 70 percent to 80 percent of PCs shipped are desk-based PCs. In other markets it will be driven by the replacement of aged desk-based PCs.

In China, PC shipment growth is expected to reach 22.1 percent. Government and education segments will have the most stable demand for PCs in the professional market. The government announced early this year that it will try to increase education spending to four percent of 2010 GDP and is focused on creating opportunities in schools and kindergartens using PCs.

The Chinese government is also looking inward in stimulating domestic consumption to drive China's growth and rely less on export-oriented growth. Therefore, the government can be expected to promote more entrepreneurship and initiatives to help small and midsize businesses become agile and productive, with the PC an integral tool in office productivity.

Also driving growth in China will be the urbanisation of an estimated 65 million people as they move from the country to small and midsize cities and towns within five years. Urbanisation requires better infrastructure, and therefore the need for more electrical appliances to improve the standard of living, with PCs one of these items.

India's recovering economy, which is expected to grow 8.5 percent in 2010, will be the main driver behind PC shipment growth of 19.4 percent, compared to a decline of 3.8 percent in 2009. Growth will be restored to industries most affected by the recession; spurring major hiring that will require increased PC budgets to support new employees.

There is more "bullishness" witnessed among small and midsize businesses, while government and education are the other two verticals that have increased their spending. At the same time, increasing job opportunities creates a sense of optimism and security among consumers, leading to an increase in discretionary spending.

The rural economy is doing better, which should lead to incremental PC sales This opportunity is immense, but it will need more improvements in basic infrastructure, such as electricity and telecommunications, which will take another two to three years.

In more mature markets (Taiwan, South Korea, Australia, New Zealand, Hong Kong and Singapore), business will be the biggest growth area in 2010 due to PC replacements that were held off in the past 18 months..
Mobile PC growth will continue to be strong as more desk-based PCs are replaced by mobile PCs due to the need for mobility and flexibility in working anywhere. Desk-based PC growth will mainly be sustained by government and education, as well as areas of business. The professional market for desk-based PCs will grow slightly in 2010 and 2011 and decrease from then onward.

For the home market, the desk-based PC remains popular with gamers and buyers who look for flexibility in configuration and performance. Demand for mini-notebooks is expected to taper off in these markets from 2010, but will remain attractive to students where the low price fits the budget. Mini-notebooks will contribute increasingly less growth over the period as they face increasing competition from other value-priced better performance mobile PCs and new devices like Apple's iPad. (editor@thesynergyonline.com)

WORLDWIDE IT SPEND GROWTH FORECAST TRIMMED TO 3.9% FOR 2010

Thesynergyonline Infotech Bureau

NEW DELHI, JULY 02 :
WORLDWIDE IT spending is forecast to total $3.350 trillion in 2010, an increase of 3.9 percent from 2009 spending of $3.225 trillion, according to the latest outlook by Gartner, Inc. Gartner has lowered its outlook for the IT industry from the first quarter of this year when it forecast worldwide IT spending to grow 5.3 percent, primarily due to the devaluation of the euro versus the U.S. dollar since the beginning of the year.

"The European sovereign debt crisis is having an impact on the outlook for IT spending," said Richard Gordon, research vice president at Gartner. "The U.S. dollar has strengthened against the euro during the second quarter of 2010, and this trend will likely continue in the second half of 2010, which will put downward pressure on US.-dollar-denominated IT spending growth."

"Longer-term, public-sector spending will be curtailed in Europe as governments struggle to bring budget deficits under control during the next five years and to reduce debt during the next 10 years," Mr. Gordon said. "Private-sector economic activity will also likely be hindered because of the direct impact of austerity measures on key government suppliers and the indirect impact caused by the 'ripple effect.' An effective policy response will be critical to stimulate investment in general and in IT in particular."

Worldwide computing hardware spending is forecast to reach $365 billion in 2010, up 9.1 percent from 2009 spending (see Table 1). "The computing hardware sector continues to benefit from a healthy PC sector, which accounts for two-thirds of total spending in this area, and we expect PC shipments to remain robust throughout 2010 and 2011," Mr. Gordon said. "Consumer shipments will continue to be powered by strong mobile PC uptake, while professional shipments will be buoyed by a new replacement cycle and migration to Windows 7."

In software, IT services and telecommunications, the appreciation in the value of the U.S. dollar, especially against the euro, has acted to dampen U.S.-dollar-denominated growth in 2010.

"Our latest IT spending forecast reflects the fact that the global economic outlook is stable but vulnerable to shocks in key regions and industries, which means that IT spending decisions are still scrutinized for value," Mr. Gordon said. "CEOs are targeting 2010 as a 'return to growth' year, and to enable growth strategies, CFOs expect increased IT spending.

However, CIOs are seeing only marginal increases in budgets and are constrained to essential enterprise IT spending with discretionary spending still on hold. In the consumer sector, confidence is improving, although consumers are still wary of the threat of unemployment." (editor@thesynergyonline.com)

IACM SMARTLEARN SPECIAL SCHMES FOR MASTERCONNECT PROGRAM

Thesynergyonline Infotech Bureau

NEW DELHI, JUNE 29 :
IACM SmartLearn , the growing IT hardware, networking and security systems management training company in India, has announced special schemes for its Master Connect program, which is a 14-months computer hardware Networking and Security Systems training program for 10+2 students, graduates, engineers, diploma holders and industry professionals.

Under its CSR initiative, company is offering special discounts to class XII passouts by rewarding them a never before cost rebate equivalent to their board marks for their Master Connect Program, which can go upto 50 percent.

The company has also announced special offers for its CCNA and MCITP courses which are available at special price of Rs 3500 and Rs. 9000 respectively and has guaranteed unlimited placement support to all the students who gets enrolled with IACM, even after they get their job thus assisting in their career path.

The company trained over 25,000 students who are very well placed with reputed companies and now with such novel schemes, the company is hopeful to add more students who want to shape up their career in IT and related fields." (editor@thesynergyonline.com)

Thesyneergyonline Infotrch Bureau

NEW DELHJI, JUNE 25 :
MICRO Star International (MSI) expanded its gaming notebook lineup in India with the king of gaming laptops - GT660. To meet gamer needs, MSI, in cooperation with professional recording and sound systems Dynaudio, employed craftsmanship to fashion the GT660.

Incorporating exceptional hardware, as the company claims , GT660 is the first notebook in the world with MSI's own TDE+ (Turbo Drive Engine+) technology to enhance processor and display performance.


MSI India Managing Director Tony Yang points out that the GT660 employs the Intel Arrandale notebook platform with the powerful Intel Core i7 processor which comes with the nVIDIA GeForce GTX 285M (1GB GDDR3 display memory) discrete graphics card with MSI's exclusive TDE+ (Turbo Drive) technology to boost overall system performance and graphics processing capabilities with just one touch. And as if that weren't enough, MSI, in close cooperation with world-class sound system designer and manufacturer Dynaudio, designed GT660's incredible sound system to give you the equipment you need to truly enjoy your multimedia.

The MSI GT660 will shatter this stereotype. Driven by high standards for sound quality, MSI and Dynaudio designed and built a notebook with exceptional sound to meet your need for fidelity.

To build a laptop with superb sound, you need to be meticulous about every detail. Speaker locations and sound field design have to be calculated with precision. In the early stages of development, vast amounts of study and countless calculations were carried out on the GT660 to determine the ideal locations to install speakers to obtain obstruction-free sound transmission.

MSI and Dynaudio have designed high quality speaker units with almost no coloration as well as an optimal sound card circuit based on speaker and system configuration. Over 1200 hours were spent in testing and tweaking each frequency to obtain ideal tone and balance, so no matter what kind of music you listen to, you'll get crisp, clean sound at all frequency levels.

MSI's GT660 is the world's first NB computer to come with TDE+ technology to enhance both processor and display performance. With MSI's own TDE+ (Turbo Drive Engine+ technology), you can increase processor, memory, and display chip performance instantly with one touch of the luminescent Turbo hotkey above the keyboard. The power boost gives you crisp response even with resource-hungry graphics applications and more importantly, when you're slaying orcs or battling baddies on the other side of the galaxy.

The MSI GT660 comes equipped with nVIDIA's most advanced GeForce GTX 285M discrete graphics card with 128 3D stream processor and 1GB GDDR3 of display memory and nVIDIA® CUDA™ technology to truly unleash the machine's image and graphics processing potential, allowing the GT660 to execute such high load tasks as conferencing and ripping with ease. The GeForce GTX 285M discrete graphics card also supports nVIDIA® PhysX™ Technology, introducing you to a whole new world of extreme playing, courtesy of super dynamic and realistic graphics.

In addition to the TDE+ technology, the GT660 comes with MSI's own Cooler Boost technology tailor made for the GT660's revved up hardware. One touch of the luminescent hotkey located above the keyboard initiates the powerful cooling capabilities, keeping your system cool as a cucumber even in the hottest work conditions.

MSI's GT660 claims to have the most powerful hard/software, including Intel's latest Core i7 quad core processor and the high end nVIDIA GeForce GTX 285M (1GB GDDR3 display memory) discrete graphics card as well as Intel's Turbo Boost technology, allowing you to power up or down as necessary, depending on the load requirements of the task at hand.

To give NB gamers the power they need, the GT660 is the only laptop equipped with three DDR3 memory slots, so you can expand memory to 12GB, giving your NB performance heretofore found only in servers. USB3.0 ports: The GT660 come with the latest USB3.0 ports which transfer speeds of 4.8Gbs-10 times faster than those of the USB2.0, and 80% higher power transmission, providing vastly higher data transfer and charging speeds for external hard drives, thumb drives, and other handheld electronic devices.

The GT660 follows the tradition of the MSI G series of NB computers in that it's just plain cool looking. The glowing white MSI logo on the cover is set in the middle of a raised black diamond trident below a smoldering red slash a la Knight Rider. Hip yet low key-that's the GT660. The rhombic pattern on the wrist areas and high tech brush finish on the touchpad add class and texture. The body is sheathed in MSI's exclusive glossy color film print to protect the GT660 from scratches and wear, while enhancing its stunning looks.

The MSI GT660 has another cool feature-a one-of-a-kind LED light show, highlighting LED lights around the NB's edges. So whether you're listening to music or engrossed in an exciting, fast paced game, you can flick on the MSI LED light show hotkey with the touch of a finger and lights embedded on both sides of the notebook and in front of the keyboard will pulsate automatically to sounds emitted by your laptop, kicking the thrill level of your GT660 up a few notches. (editor@thesynergyonline.com) 

WORLDWIDE CLOUD SERVICES MARKET TO SURPASS $68 BILLION IN 2010

Thesynergyonline Infotech Bureau

NEW DELHI, JUNE 22 :
WORLDWIDE cloud services revenue is forecast to reach $68.3 billion in 2010, a 16.6 percent increase from 2009 revenue of $58.6 billion, according to Gartner, Inc. The industry is poised for strong growth by 2014, when worldwide cloud services revenue is projected to reach $148.8 billion.

"We are seeing an acceleration of adoption of cloud computing and cloud services among enterprises and an explosion of supply-side activity as technology providers maneuver to exploit the growing commercial opportunity," said Ben Pring, research vice president at Gartner. "The scale of application deployments is growing; multi-thousand-seat deals are increasingly common. IT managers are thinking strategically about cloud service deployments; more-progressive enterprises are thinking through what their IT operations will look like in a world of increasing cloud service leverage. This was highly unusual a year ago."

Gartner estimates that, over the course of the next five years, enterprises will spend $112 billion cumulatively on software as a service (SaaS), platform as a service (PaaS), and infrastructure as a service (IaaS), combined.

"After many years of germination, most notably in the SaaS arena, the core ideas at the heart of cloud computing - such as pay for use, multi-tenancy and external services - appear to be resonating more strongly," Mr. Pring said. "In part, this can be explained by macroeconomic factors. The financial turbulence of the last 18 months has meant every organization has been scrutinizing every expenditure. An IT solution that can deliver functionality less expensively and with more agility (remembering that time is money) is hard to ignore against this backdrop."

More fundamentally, cloud computing has become more material, because the challenges inherent in managing technology based on the principles of previous eras - complex, custom, expensive solutions managed by large in-house IT teams - have become greater, and the benefits of cloud computing in addressing these challenges have matured to become more appropriate and attractive to all types of enterprises."

Gartner is seeing an acceleration of adoption of cloud computing and cloud services among enterprises and an explosion of supply-side activity as technology providers maneuver to exploit the growing commercial opportunity. North American and European markets represent the largest markets from a geographic perspective, and while other geographies around the world will experience growth, this growth will not notably alter the overall weighting away from the larger, more-mature regions over the course of the next five years.

The US share of the worldwide cloud services market was 60 percent in 2009 and will be 58 percent in 2010, but by 2014, this will be diluted to 50 percent as other countries and regions begin to adopt cloud services in more-significant volumes. Western Europe is expected to account for 23.8 percent of the cloud services market in 2010, and Japan will represent 10 percent. In 2014, the U.K. is forecast to account for 29 percent of the market, while Japan will represent 12 percent of cloud services revenue.

"We have not seen any evidence yet to support the often-touted hypothesis that smaller and/or developing countries will "leapfrog" Western markets - and come to represent a large proportion of the overall worldwide market - through their adoption of the Internet and cloud services," Mr. Pring said.

In industry terms, the financial services and manufacturing industries are the largest early adopters of cloud services. Communications and high-tech industries are also leveraging the cloud in significant volume, while the public sector is also clearly interested in the potential of cloud services and its share of the overall market.

However, Mr. Pring said that, although interest in cloud computing has grown, many enterprises still have strong concerns about the idea of cloud computing and cloud-computing products as well as cloud services. Security is primary among these, while other concerns include availability of service, vendor viability and maturity.

"Many enterprises may be examining cloud computing and cloud services, but are far from convinced that it is appropriate for their requirements," he said. "We expect that this will be a significant opportunity for existing IT services players to evolve their current offerings - such as outsourcing, system integration, development, etc. - to become cloud-enabled and try to combine the best of the two worlds, namely traditional IT services and cloud computing." (editor@thesynergyonline.com)

BROCADE ONE UNIFIED NETWORK ARCHITECTURE, STRATEGY UNVEILED

Thesynergyonline Infotech Bureau

NEW DELHI, India, JUNE 12:
BROCADE (R) today introduced Brocade One(TM), the unifying network architecture and strategy that enables customers to simplify the complexity of virtualizing their applications.

By removing network layers, simplifying management and protecting existing technology investments, Brocade One helps customers migrate to a world where information and services are available anywhere in the cloud.

In the data center, Brocade shares a common industry view that IT infrastructures will eventually evolve to a highly virtualized, services-on-demand state enabled through the cloud. The unique Brocade vision is based on the firm belief that the process, an evolutionary path toward this desired end-state, is as important as reaching the end-state.

This evolution has started inside the data center and Brocade offered innovated insights on the challenges faced as it moves out to the rest of the network.

The realization of this vision requires radically simplified network architectures. This is best achieved through a deep understanding of data center networking intricacies and the rejection of rip-and-replace deployment scenarios with vertically integrated stacks sourced from a single vendor. In contrast, the Brocade One architecture takes a customer-centric approach.

"Driven by the growth of server virtualization, continued growth of data and the proliferation of devices connected to the network, the networking industry is on the cusp of a major innovation cycle," said Mike Klayko, CEO of Brocade.

"Virtualized data centers will enable the realization of cloud architectures where services and applications can be delivered on-demand and at much greater speeds than is possible today. I am proud of our company's leadership in driving network innovation in this new era as we demonstrated today at our Technology Day," he added.

Executing on the Brocade One architecture, Brocade will offer a comprehensive suite of solutions in support of converged fabrics and Ethernet networking.  (editor@thesynergyonline.com)

KEY SECURITY ISSUES TO BE THRASHED OUT AT GARTNER SUMMIT JUNE 21 - 23 IN WASHINGTON, DC

Thesynergyonline Infotech Bureau

NEW DELHI, JUNE 11 :
WHILE security risks are not going away for companies, efficient and secure enterprises will actually safely reduce the share of security spending by 3 to 6 percent of their overall IT budgets through 2011, according to Gartner, Inc. Organizations with very mature and recently updated security programs will be able to show even greater efficiencies.

"The average percentage of IT spending that security will comprise in 2010 is 5 percent, down from 6 percent in 2009," said Vic Wheatman, research director at Gartner. "In 2009, in the face of a significant IT spending downturn, security spending grew slightly as a percentage of the IT budget, while many other IT spending areas were gutted. With the economic situation projected to improve in 2010, enterprises are ramping up investments in other spending areas faster than they are for IT security."

Mr. Wheatman said enterprises continue looking for security "platforms" such as endpoint security, next-generation firewall, Web security gateways,
e-mail security gateways and multifunction firewalls for branch offices, where they make sense.

However, Mr Wheatman said that clients are still looking for best-of-breed solutions, where platforms do not make sense - such as in vulnerability assessment. In many cases, customers will seek lower-cost contracts and delivery models and are also starting to explore the use of open-source tools and internal labor, or contracting for various security services.

While security spending tied to "keeping the bad guys out" was not heavily affected by the economy and will remain on pace for 2010, a significant number of IT security organizations had to scale back on large,capital-intensive projects in 2009. In 2010, however, security spending that is more tightly tied to new business initiatives, such as complex identity and access management (IAM) and data loss prevention (DLP) projects, is beginning to reappear.

IAM is the top security priority for 20 percent of organizations surveyed in Gartner's 2010 CIO Survey, making it the clear leader among the most-important projects. More than 40 percent of organizations named intrusion prevention systems, patch management, DLP, antivirus and identity management among the top five security priorities for 2010.

In addition, spending is set to continue for such priorities as supporting guest networking and employee teleworking, securing wireless LANs, meeting Payment Card Industry standards, consolidating audit trails, security information and event management, and penetration testing requirements.Gartner is also continuing to see strong spending on intrusion prevention.

North American companies led security spending in 2009, averaging 5.5 percent of IT budgets. This compares with 5 percent in Asia/Pacific, 4.8 percent in Latin America and 4.3 percent in Europe, the Middle East and Africa. The security spend also varied significantly from industry to industry and was typically higher for industries that are high-visibility or in regulated environments or require higher levels of risk mitigation, such as professional services (6.8 percent), government (5.9 percent), and banking and financial services (5.3 percent) because of requirements for the protection of lives, financial assets and intellectual property.

"Determining how much a specific enterprise spends on information security is not an easy exercise, particularly during time of economic uncertainty, said Mr.Wheatman. "However, regardless of industry or geography, we would urge organizations to use their best efforts to evaluate enterprise spending, while recognizing that they may not be capturing all security spending because of organizationally diffused security budgets."

Mr. Wheatman will provide more-detailed analysis on the state of the IT security industry at the Gartner Security & Risk Management Summit, taking place June 21-23 in Washington D.C.

This Summit is the premier conference and meeting place for IT and business executives responsible for creating, implementing and managing a proactive and comprehensive IT strategy for information security, risk management, compliance and business continuity management. (editor@thesynergyonline.com)

HIGH-LEVEL INDIAN IT DELEGATION TO TAIWAN TO BOOST TIES

Thesyneergyonline Infotech Bureau

NEW DELHI, JUNE 08 :
A senior level delegation led by the Additional Secretary of India's Ministry of Information Technology (IT) visited Taiwan from May 31 to June 3, 2010. The delegation included representatives from union as well as state government ministries and departments besides senior industry dignitaries representing a cross-section of

The main objectives of the delegation are to explore the possibility of cooperation between the IT industries of India and Taiwan, and promote Taiwanese investments in IT hardware manufacturing in India. The delegation visited Transcend on May 31 to understand its operations and future plans. During the visit, the Indian delegation also conducted a brief presentation about the Indian IT industry and investment opportunities.

"Transcend hosted high-level IT delegation and exchanged views on current affairs and future collaborative opportunities", said Austin Huang, Sales Director of Transcend Asia. He also underlined that India is an attractive country for investment and that Transcend has had huge success and market acceptance in India in recent years. "In addition, more and more Indian IT companies are now realizing the importance of the memory industry and want to tie up with Transcend for further cooperation," said Mr. Huang.

"The visit to Taiwan is aimed at strengthening understanding and to seek further cooperation between Taiwan and India," said Mr. Rakesh Singh, the Additional Secretary of India's Ministry of Information Technology. Mr. Rakesh Singh also proposed to increase international trade of IT products such as PCs, networking components and memory products in the future.

India is the seventh-largest country by geographical area and the second-most populous country with over 1.1 billion people. The purchasing power of India is currently ranked No.4, and Indian consumers purchase more than one million personal computers on average every year.

In 2009, India's nominal GDP stood at US$1.243 trillion, which makes it the eleventh-largest economy in the world. With an average annual GDP growth rate of 5.8% for the past two decades, the economy is among the fastest growing in the world.

The Indian Government representatives included Mr. Rakesh Singh, Additional Secretary, Ministry of Information Technology Mr. L.B. Singhal, Director General, Foreign Trade, Department of Commerce, Ministry of Commerce and Industry , Mr. Deepak Sharma, Additional Director, Ministry of Information Technology Mr. Ravi Saxena, Secretary, Department of Science and Technology, Government of Gujarat SEZ representatives Mr. R.K. Sonthalia, Chairman, Enfield Infrastructure SEZ, Kolkata Mr. O.P. Kapoor, Deputy Director General, Export Promotion Council for SEZs Mr. Ajay Nijhawan, Senior Vice President, Reliance Haryana SEZ Mr. R.V.S. Kadavakolanu; Director, Business Development, Seer Academy , Hyderabad Mr. Harsha Nelakanti, Seer Academy , Hyderabad Industry representatives Mr. Dushyant Thakor, General Manager, Invest India Mr. Ramamurthy Sivakumar, Managing Director, Intel Technology India, Mr. Vijay Malhi Senior, Vice President, Moser Baer, Mr. Anand Prasad Arkalgud, Associate Vice President, Infosys Technologies , Mr. Rajesh Raizada, Vice President, HCL Technologies, Mr. Pankaj Mohindroo, National President, Indian Cellular Association, Mr. Shibu Abraham Tharakan, Senior Executive, KPMG , Mr. Rajiv Jain, vice president, Indian Semiconductor Association, Mr. Sanchayan Sinha, Manager, Applled Micro Circuits Corporation (AMCC) India and Mr. Sujit Chatterjee, Head, Greater China Region, Tata Consultancy Services (TCS) (editor@thesynergyonline.com) 

WORLDWIDE EXTERNAL CONTROLLER- BASED DISK STORAGE MARKET REBOUNDED WITH 18.3 % GROWTH IN Q1'10


Thesynergyonline Infotech Bureau


NEW DELHI, JUNE 04 :
REFLECTING a modestly improving global economy, the need to refresh dated storage infrastructures and the rising deployment of applications that favor file-access applications, worldwide external controller-based (ECB) disk storage revenue in the first quarter of 2010 grew 18.3 percent over the same period last year, according to Gartner, Inc.

Worldwide ECB revenue totaled $4.5 billion in the first quarter of 2010, up from $3.8 billion in the first quarter of 2009. Except for the Japan market, the other major geographic regions grew by double-digits year-over-year, with the North American market growing 25.5 percent.

Due to the decline that the industry suffered last year, some of the growth rates appear higher than usual. In comparing first quarter 2010 ECB disk storage revenue to first quarter 2008 revenue of $4.2 billion, ECB disk storage revenue grew 5.2 percent. File-access ECB disk storage grew from $594.5 million in the first quarter of 2008 to $846.5 million in the first quarter of 2010, a 42.4 percent increase, while block access ECB disk storage was flat at $3.6 billion in first quarter 2010 and first quarter 2008.

"The more cost-effective ECB disk storage systems that conform to the modular architecture continue to gain share, with the more expensive monolithic/frame-based ECB storage systems declining to 27.7 percent of the total ECB disk storage market in the first quarter of 2010," said Roger Cox, research vice president at Gartner. "Year over year, raw terabyte shipments grew 65 percent in the first quarter of 2010, while the price per terabyte decreased 28.3 percent."

The top four vendors achieved greater year-over-year revenue increases than the overall ECB disk storage market in the first quarter of 2010 (see Table 1). EMC's market share gain reflects strong Symmetrix, CLARiiON and Celerra organic growth, as well as its Data Domain acquisition. Gartner estimates that Data Domain revenue represented $124.6 million of EMC's $1,223.3 billion in the first quarter of 2010.

IBM also achieved steady internal growth in its DS5000/4000/3000 series, with XIV systems accounting for 44.4 percent of its year-over-year revenue growth in the first quarter of 2010. NetApp's unified storage architecture continued to propel its revenue growth, enabling NetApp to jump from sixth place in the first quarter of 2009 to third place in the first quarter of 2010.

Dell continued to strengthen its position in the iSCSI market with its PS Series (EqualLogic) as well as in the entry-level ECB disk-storage market with its PowerVault MD3000 platform. However, its Dell:EMC-branded CLARiiON products declined $28.9 million in the first quarter of 2010 over the first quarter of 2009.

The vendors ranked fifth through eighth in worldwide ECB disk storage revenue all lost share in the first quarter of 2010. The decline in XP series revenue, coupled with its anemic position in the fast-growing file-access segment, offset HP's block-access modular ECB disk storage system revenue gains in the first quarter of 2010.

With 30.6 percent of its ECB disk storage system revenue coming from Japan, Hitachi/Hitachi Data System's (HDS's) 1Q10 revenue performance was hampered by the gloomy economy in Japan. In addition, we also note that its monolithic/frame-based USPV/USPVM performance, which accounts for 52.8 percent of Hitachi/HDS's 1Q10 revenue, was down 13.6 percent year-over-year.

Oracle's first quarter 2010 results reflect the negative impact of the prolonged period it took to obtain the necessary governmental approvals, and its disengagement of the StorageTek 9000V series reseller agreement with Hitachi Data Systems. However, the 7000 series unified storage system represented at least one bright spot for Oracle in the first quarter of 2010, with revenue increasing to $35.9 million from $17.7 million in the first quarter of 2009.

While Fujitsu increased its year-over-year market penetration outside of Japan from 16.3 percent in the first quarter of 2009 to 23.4 percent in the first quarter of 2010, its first quarter 2010 performance was heavily influenced by Japan's dour economy, and its reliance on its monolithic/frame-based disk storage system, which declined 27 percent.

Gartner ECB disk storage reports reflect hardware-only revenue, as well as hardware revenue associated with financial leases and managed services. Optional storage software revenue and storage area network infrastructure components are excluded. (editor@thesynergyonline.com) 

ASIA PACIFIC Q1'10 SERVER SHIPMENTS UP 27.3 %

Thesynergyonline Infotech Bureau

NEW DELHI, India JUNE 03 :
IN the first quarter of 2010, a total of  371,060 servers were shipped to the Asia Pacific region, a 27.3 percent increase from the same quarter in 2009, according to Gartner, Inc. Vendor revenue was up 8.8 percent over the same period, generating US$1.76 billion.

 For two consecutive quarters, the server market in Asia Pacific has recorded the fastest growth compared to other regions worldwide. The economic recovery in this region continued during the first quarter and firmed up business confidence across different segments, including small and medium businesses (SMBs).
 
Server revenue recorded year-on-year growth across Gartner's five sub-regions in Asia Pacific, with Australia and New Zealand (ANZ) and ASEAN leading the pack with increases of 36.4 and 17.6 percents respectively during the quarter. In Greater China and India, despite strong consumption of x86 servers, revenue growth was somewhat flat at 4.3 and 4.2 percent respectively.

This was due primarily to the lack of contribution from higher end servers in non-x86 platforms (mainframe and RISC/IA-64) in this quarter. The Korean server market finally saw the return of positive growth, with market revenue up 7.8 percent from the same period in 2009, thanks to continuous improvement in market confidence that encouraged IT spending.
 
"Server consolidation and virtualization still played important roles as growth engines in mature markets like Singapore, Taiwan, Hong Kong and Australia, driving faster adoption of new processors on richer configured servers," said Erica Gadjuli, principal analyst at Gartner. "Demand came generally from a mix of financial and public sectors in those markets."
 
x86 servers remained as predominant platform that fostered market growth in this quarter. The product mix in this segment continued to move towards higher end platforms which resulted in faster revenue growth of 37.9 percent while shipment was up 30 percent.

The 4 socket x86 servers noted an increase in units share to 6.2 percent from 5.6 percent in previous quarter in addition to 2-way servers that remained on higher demand and accounted for 73.5 percent of total server shipment currently.
 
Blade servers (including x86 blades and RISC/IA-64 blades) growth consistently to be the fastest compared to other server form factors, rack and tower, with a 47.9 percent year-over-year shipment growth in 1Q10.

All major vendors benefit from this trend, led by HP and IBM with shipment shares of 47.9 and 28.8 percents, respectively, meanwhile Dell managed to almost double its blade shipment over the year.
 

IBM led the server market in revenue with 39.1 percent and HP was the leader in server shipment, accounted for 31.9 percent of total market. 

HP and Dell gained advantage from the continuous strong demand of x86 systems and both vendors reported another double-digit increased on their shipment and revenue in this quarter. Amongst the top five vendors in revenue terms, Oracle was the only server vendors that experienced sharp decline currently. (editor@thesynergyonline.com) 

FATPIPE NETWORKS INDIA IPO OPENS ON JUNE 07 ; PRICE BAND AT RS 82 TO RS 85 PER EQUITY SHARE

Thesynergyonline Corporate Bureau

NEW DELHI, JUNE 02 :
CHENNAI-BASED Fatpipe Networks India proposes to enger caopigla market with an initial public offer (IPO) of equity sharesof Rs 10 each to raise Rs 49 crore
.

The price band of the IPO has been fixed at Rs 82 to Rs 85 which opens for subscription on June 07, 2010 and will close on June 09, 2010.

The issue price is 8.2 timemes the face value at the lower end of the price band and 8.5 times the face value at the higher end of the price band.

 

The company intends to utilise proceeds of the issue primarily for meeting working capital requirements and expanding its productline with enhanced research and debvelopment activiteis.

The company is looking at establishing 16 new marketing offices worldwide inlcuding additonal offices in the US and also aiming at strategic acquisition of business and company.

The company registered net profit after tax and before extraordinary items at Rs 520.09 lakh for 9 months ended December 31, 2009 and Rs 399.37 lakh for the year ended March 31, 2009. Its total income stands at Rs 4,591.38 lakh for 9 months ended December 31, 2009 and Rs 4229.60 lakf for the year ended March 31,2009. (editor@thesynergyonline.com) 

MOST ORGANISATIONS WOULD ELIMINATE WINDOW XP BY 2012- END

Thesynergyonline Infotech Bureau

NEW DELHI, JINE 02 :
MOST organizations should be planning and testing Windows 7 this year, and most organizations should try to eliminate Windows XP by the end of 2012, according to Gartner, Inc. Gartner analysts said organizations need to decide when to begin their migration to Windows 7, set a target date to have Windows XP out, and decide whether to deploy Windows 7 to all PCs, only to new PCs, or to a mix.

 "In various Gartner polls and surveys, 80 percent of respondents report skipping Windows Vista. With Windows XP getting older and Windows 8 nowhere in sight, organizations need to be planning their migrations to Windows 7,"  said Michael Silver, vice president and distinguished analyst at Gartner. "Windows 7 has been getting positive reviews, and many clients report that  they have plans to start their production deployments, but there are some that are still undecided about when to start and how quickly to do the migration."
 
Gartner believes that organizations need to get Windows XP out before Microsoft ends support for it in April 2014, and if possible, they should eliminate it by the end of 2012 when new versions of many applications are not expected to support XP, and independent software vendors (ISVs) will  increasingly eliminate XP support.
 
Once a target end date has been set, the approach to deployment must be decided. This could take place all at once, in a "forklift" project, or over time, through attrition, as they replace their PC hardware.
 
"Organizations wanting to do as much of the migration as possible though PC refresh or attrition, should begin by deciding on a start date," said Steve Kleynhans, research vice president at Gartner. "These organizations should take into account when their ISVs will provide sufficient Windows 7 support for their applications and when they will have enough time to test  applications, build images and pilot Windows 7. This will give them their start date."
 
Taking the attrition approach will immediately identify the time scale for the project. Organizations should consider their PC refresh rate and their  target end date in order to determine how many PCs can be moved to Windows 7  by attrition. However, based on the typical PC refresh rate, many organizations will not be able to get Windows XP out by their target end date by moving to Windows 7 by attrition alone.

To determine the length of the migration when using the forklift approach, organizations need to work backward from their target end date to find the  latest date they can begin the actual deployment, and continue working backward to understand the latest starting dates for piloting and testing.  Most organizations need 12 to 18 months for planning, testing and piloting.
 
 In both scenarios, the length of time for the actual migration should take  into consideration the cost of supporting an environment with multiple  versions of Windows, as well as the cost to deploy a new operating system to every user - which, for organizations without Software Assurance on Windows,  would also include the cost of buying additional Windows upgrade licenses.(editor@thesynergyonline.com) 

NET4INDIA TO RAISE RS 8 CRORE VIA PE EXPANSION POSTS RS 11.5- CRORE PAT

Thesynergyonline Infotech Bureau

NEW DELHI, MAY 27 :
THE network and application services provider Net4 India today said it has approved raising 8.04 crore via preferential allotment to Granite Hill India Opportunities Fund, for its expansion drive. 

Net4 has also posted with the consolidated sales of Rs 195 cr (up by 21 percent) , a  36.9 percent rise in PAT at Rs 11.5 crore and a 32.67 percent growth in EPS to Rs 6.66 for the year ended March 31, 2010

Granite Hill India Opportunities Fund comes in as the second PE participant with Net4 diluting 4.7 impressive results for the year ended March 31, 2010 . Earlier, Madison India Capital had invested Rs 14.9 crore acquiring a 9.2 impressive results for the year ended March 31, 2010 stake in the company.· Net4 India will dilute 4.7 percent equity stake

Apart from expanding its service bouquet, Net4 is also setting up a large 30,000 sq ft Data Centre at Chennai. 

On the new developments, Mr. Jasjit Sawhney, CMD Net4 India, said , “We are glad to have closed the year with a strong growth momentum. We have had three consecutive quarters of record profits and now our highest ever quarterly and annual revenues," he added. 

“Whilst our existing services continue to grow at a reasonable pace, we are also embarking upon expanding the depth of our service ranges, apart from adding new services in the area of Network and Application services. This expansion will entail significant investments in infrastructure and product development over the coming years,” he said. 

Besides PE funding, the expansion will also be funded by internal accruals and bank borrowing. This expansion will be in Data Centre services and Data Connectivity services. We will be setting up a 30,000 sq ft Data Centre and deepen our range of managed, security and SaaS services. Under data connectivity services we shall be adding IP/MPLS VPN services to our portfolio. 

According to company sources , with the expansion of the service bouquet and investments in infrastructure, Net4 expects to increase the growth rates significantly it has been achieving over the last few years. (editor@thesynergyonline.com) 

WORLDWIDE SERVER SHIPMENTS GREW 23% IN Q1 FY 10

Thesynergyonline Infotech Bureau

NEW DELHI, MAY 26 :
WORLDWIDE server shipments grew 23 percent year over year in the first quarter of 2010, while revenue increased 6 percent, according to Gartner, Inc
.

"We've seen a return to growth on a worldwide level, but the market has not yet returned to the historical quarterly highs that were posted in 2008, and there were some interesting variations in that growth," said Jeffrey Hewitt, research vice president at Gartner. "Emerging regions that were expected to grow, such as Asia/Pacific, forged ahead, while some mature markets, such as the U.S., produced better-than-expected results, as other countries and regions had a 'mixed bag' of results."

"The server segments varied as well. x86-based servers grew 25.3 percent in units and 32.1 percent in revenue. RISC/Itanium Unix servers were not positive, with declines of 28.5 percent in units and 26.9 percent in vendor revenue, and the 'other' CPU category, which is primarily mainframes, fell 15.1 percent in revenue for the quarter," Mr. Hewitt said.

From a regional standpoint, the U.S. grew the most significantly in shipments, with a 28.6 percent increase, while Latin America had the highest vendor revenue growth at 27.9 percent for the period. All other regions had varying shipment and revenue increases with one exception - Japan posted a revenue decline of 0.7 percent.

HP took the lead in the worldwide server market based on revenue (see Table 1). HP's server revenue reached $3.4 billion, representing 31.5 percent of the market, in the first quarter of 2010. This share was up 2.7 percentage points year over year.

IBM fell from the No. 1 spot, and it sustained a 2.1 percent revenue decline for the quarter, affected primarily by anticipated new products in both its mainframe and Unix lines.

Of the top five global vendors, Dell, Fujitsu and HP all had revenue increases for the first quarter of 2010.

In server shipments, HP remained the worldwide leader for the first quarter of 2010 (see Table 2) with a shipment increase of 26.6 percent. This growth was driven by increases produced from HP's ProLiant brand.

Of the top five vendors in server shipments worldwide, Dell, Fujitsu, HP, and IBM posted increases in units for the first quarter.

The primary driver for market growth in the quarter was the x86-based server hardware platform. There was a marked difference between x86-based servers and non-x86 server platforms for the quarter with the latter posting declines. Blade severs had the strongest growth of any form factor with an increase of 23.7 percent in units and 40.7 percent in vendor revenue for the first quarter. (editor@thesynergyonline.com)

WORLDWIDE MOBILE SHIPMENTS GREW 43% IN Q1FY10

Thesynergyonline INfotech Bureau


NEW DELHI, MAY 25 :

WORLDWIDE mobile PC shipments totaled 49.4 million units in the first quarter of 2010, a 43.4 percent increase from the first quarter of 2009, according to final results by Gartner, Inc. This year-over-year growth is the highest the mobile PC market has experienced in eight years and represents about $36 billion in end-user spending.

Shipments to the consumer segments continued to be the main growth driver, but there was an uptake in the professional segment. Gartner expects to see higher growth in the professional market toward the end of 2010 and into 2011 as part of a larger refresh cycle.

"Mini-notebook PCs were a big part of the bump in mobile PC shipments in the first quarter of 2010, with shipments growing 71 percent over the same period last year," said Mikako Kitagawa, principal analyst at Gartner. "However, mini-notebooks' share slowed in some regions as consumers begin to understand the limitations of mini-notebooks, especially in the face of aggressive price cuts of regular notebooks."

"The average selling price (ASP) of mobile PCs was $732 in the first quarter of 2010, a 15.7 percent decline from the first quarter of 2009, when the ASP was $868," Ms. Kitagawa said. "The ASP for mobile PCs is expected to stabilize as sales into the professional market will grow, resulting in slightly higher ASPs compared to consumer mobile PCs." (editor@thesynergyonline.com)

TRANSCEND UNVEILS NEW JETFLASH 330 USB FLASH DRIVE

Thesynergyonline Infotech Bureau


NEW DELHI, MAY 20 :
TRANSCEND Information, Inc., a global player in storage and multimedia products has released its JetFlash 330 USB flash drive, the latest addition to its JetFlash series. The stylish white JetFlash 330 offers efficient data transfer and ample storage capacity of up to 16GB, making it easier than ever to carry hundreds of personal documents, photos and music anytime, anywhere.

The sleek, porcelain-like JetFlash 330 USB flash drive works well with any style. It features a white gloss finish embellished with an adorable color band indicating its storage capacity, and a bright LED indicator that flashes during data transfer activity. The JetFlash 330 weighs only 8.5 grams, making it lightweight enough to carry around and easy to slip into the user's pocket or purse.


Mr. Austin Huang, Regional Head - Sales, SAARC & APAC, Transcend said, "Besides its classic contoured design, the JetFlash 330 impresses users with a satisfying transfer speed of up to 15MB/s and true plug-and-play functionality. Being fully compatible with Windows ReadyBoost, a feature of Windows 7 that allows users to optimize system performance by increasing available memory, the JetFlash 330 USB flash drive is also able to double as additional computer RAM."

4GB (Green) is priced at - Rs. 525 , 8GB (Purple) at Rs. 950 , 16GB (Lavendar) - Rs. 1825 .The new line of product offers lifetime warranty. (editor@thesynergyonline.com) 


SEAGATE OFFERS NEW ERA OF EXTERNAL STORAGE: A FLEXIBLE HARD DRIVE SOLUTION

Thesynergyonline Infotech Bureau

NEWDELHI, MAY 20 :
SEAGATE , the global player in hard drives and storage solutions, today introduced the next evolution of the company's award-winning FreeAgent® external hard drives-its new GoFlex™ storage solutions.

This new family of external drives and accessories introduces a new level of flexibility to traditional USB 2.0 storage that will change the way people store, access, enjoy and share their digital content. The FreeAgent® GoFlex™ storage family includes easy, plug-and-play portable and desktop drives, with an array of interchangeable cables and desktop adapters that allow each drive to adapt to the interface or device being used. GoFlex hard disk drives are also specially designed to provide interoperability between operating systems in order to work with both Microsoft® Windows® and Mac® OS-X computers.

"GoFlex™ interface cables are about providing the speed, performance and connectivity people need to support their interaction with their digital content. The explosive growth of video capture and multimedia collecting is expanding personal digital libraries to terabytes worth of content within the home," said Rajesh Khurana, Country Manager - India and SAARC, Seagate Technology.

"These trends are driving demand for high-capacity, high-performance storage. The GoFlex™ family of storage products meets this need by delivering simple, USB 2.0 storage and backup devices, with the flexibility to adapt as interface technology advances by using the various GoFlex™ cables and accessories to access content stored on the same drive ," he added.

Recent survey results by the Yankee Group indicate that more than half of people planning to purchase a new hard drive consider the interface connection an important factor in their selection. GoFlex drives address this concern by providing a flexible, plug-and-play way to adapt to the most popular available interfaces or devices. The seamless GoFlex™ cable system enables the GoFlex™ and GoFlex™ Pro ultra-portable USB 2.0 drives to be upgraded to USB 3.0, eSATA or FireWire 800 connections simply by switching out the cable adapter.

Additionally, specially-designed GoFlex upgrade cables provide even more applications of how each drive can be used. For example, the GoFlex™ Upgrade cable - Auto Backup transforms the drive into a continuous full-system backup, giving consumers the peace of mind that their files and system settings are backed up, while leaving the remaining capacity for basic drag-and-drop file transfer.
"As consumer's lives become increasingly connected, people will demand capabilities beyond the traditional hard drive," said Carl Howe, director, Anywhere Consumer Research, Yankee Group. "Consumers are looking not only for storage, but for new ways to use their digital content. Connecting, sharing, and repurposing content is part of the purchasing decision process for today's 'Anywhere Consumer'®."

Within the GoFlex family, Seagate has created a special ecosystem wherein people experience easy backup and enhanced protection of all their data-the same way they would expect a traditional hard drive to perform-only now their interaction with that content is not wholly dependent on the drive.

In addition to several cable options, people can pair a GoFlex or GoFlex Pro ultra-portable drive with a GoFlex™ TV HD media player or the GoFlex™ Net media sharing device to enhance their experience of the drive's content. (editor@thesynergyonline.com) 

BROCADE WINS 2009 EMC PARTNER SOLUTION AWARD FOR BEST NEW OFFERING FOR RSA

Thesynergyonline Infotech Bureaun

NEW DELHI, MAY 17 :
BROCADE Encryption Switch has won the 2009 EMC Partner Solution Award for best new offering for achieving the highest RSA platform utilization. The EMC Partner Solution Awards recognize top offerings from the EMC Solution Gallery and are based upon business impact, commitment to EMC technology, market presence and revenue contribution.

The Brocade Encryption Switch combined with RSA® Key Manager for the Datacenter helps organizations meet their security and corporate governance objectives, including compliance with the Payment Card Industry Data Security Standard (PCI DSS) and the protection of Personally Identifiable Information (PII).

The combined solution accomplishes this by encrypting critical corporate data onto both disk- and tape-based storage media with high performance and centralized fabric management. The Brocade Encryption Switch scales non-disruptively, providing up to 96 Gigabits per second (Gbps) of encryption processing power to meet the needs of the most demanding environments with flexible, on-demand performance.

“The amount of sensitive information continues to grow , so organizations need a broader deployment of encryption technologies across data centers in order to protect data confidentiality and privacy,” said Jon Oltsik, senior analyst, at Enterprise Strategy Group.

“Specific to storage, these security and privacy demands require an architectural approach for enterprise-wide encryption of data-at-rest while enabling end-to-end management for the secure flow of data across multiple fabrics.”

“We are privileged that EMC selected the Brocade Encryption Switch as a 2009 Partner Solution Award for Best New Offering - RSA,” said Bob Braham, vice president of Product Marketing at Brocade. “This leading-edge solution has already proven its capabilities in the market, providing data encryption for both disk and tape storage systems." (editor@thesynergyonline.com) 

DATA CENTRE POWER, COOLING , SPACE ISSUES SET TO RISE RAPIDLY

Thesynergyonline Infotech Bureau

NEW DELHI, MAY 15 :
A significant increase in server sales during the next two years will lead to a further acceleration of data center power, cooling and space problems, according to Gartner, Inc. Gartner said that users need to quantify the effects of new deployments and take action without delay.

"While server sales expected to rise the next two years, many IT administrators are already grappling with data center power, cooling and space issues of its current fleet," said Rakesh Kumar, research vice president at Gartner. "Virtualization and consolidation projects will help offset some of these issues, but with the snowball effect that these issues tend to create within an organization, users need to act quickly."

According to Gartner, the worldwide server market declined by 16.5 percent in revenue and by 16.8 percent in volume in 2009. However, analysts predict that the market will recover from 2010 onward, with a compound annual growth rate (CAGR) of 5.5 percent for shipments and 2.4 percent for revenue from 2010 through 2014.

Mr. Kumar explained that while servers consume only about 15 percent of the direct energy in data centers, there is a cascade effect. The more servers that exist, the more heat is generated and, therefore, the more cooling equipment is needed. Hence, if the data center power, cooling and space problems were causing such headaches in a very depressed IT market, they will become significantly worse in an expanding market.

Gartner has identified a number of actions that users need to undertake to manage these problems in 2010 and 2011, including:

Do not underestimate the issues.
Quantify the problem. Users need to get accurate capacity-related data to quantify the impact of infrastructure expansion on the amount of data center power, cooling and available space. This involves working with facility teams to see what is available and how quickly it could be used up. It also means that the infrastructure and operations (I&O) groups need to work with the application and architecture teams to see what is being planned for the next few years and to translate those needs into energy and space metrics. Many of the consolidation and virtualization projects that started two years ago will continue to yield benefits that will offset the impact of new hardware deployments. However, in all cases, accurate modeling and quantification are key to addressing the problem in a controlled manner.

Use monitoring tools.
Users need to start implementing energy-monitoring tools to manage and predict capacity requirements and to control operational costs. The use of monitoring tools remains low but is readily available as part of core server management tools or as separate, server-independent tools for organizations.

Accelerate consolidation and virtualization projects.
Many of these projects were started two years ago as the IT recession started. These are multiyear activities, with benefits occurring over the life of the projects. However, the benefits often increase toward the end of the project, so users should accelerate the speed of adoption and change. This should provide extra energy capacity and floor space to offset the needs of new hardware.

Assess the benefits of delaying new server purchases.
Many organizations will look to deploy new servers as a result of new projects over the next few years. However, Gartner urges I&O departments to fully assess the benefits and pitfalls of doing so. In some cases, it may be beneficial to delay the acquisition and use capacity that is freed up from consolidation and virtualization projects. The equation is complex, because new servers typically use less energy than older ones, and, in some cases, have greater capacity as a result of new multicore processors. They also have better energy management tools. However, there will likely be spare capacity on older machines that could also be used. (editor@thesynergyonline.com) 


SERVER USERS NEED TO TAKE STEPS TO MANAGE POTNENTIAL PROBLEMS

Thesynergyonline Infotech Bureau

NEW DELHI, MAY 13 :
A significant increase in server sales during the next two years will lead to a further acceleration of data center power, cooling and space problems, according to Gartner, Inc. Gartner said that users need to quantify the effects of new deployments and take action without delay.

"While server sales expected to rise the next two years, many IT administrators are already grappling with data center power, cooling and space issues of its current fleet," said Rakesh Kumar, research vice president at Gartner. "Virtualization and consolidation projects will help offset some of these issues, but with the snowball effect that these issues tend to create within an organization, users need to act quickly."

According to Gartner, the worldwide server market declined by 16.5 percent in revenue and by 16.8 percent in volume in 2009. However, analysts predict that the market will recover from 2010 onward, with a compound annual growth rate (CAGR) of 5.5 percent for shipments and 2.4 percent for revenue from 2010 through 2014.

Mr. Kumar explained that while servers consume only about 15 percent of the direct energy in data centers, there is a cascade effect. The more servers that exist, the more heat is generated and, therefore, the more cooling equipment is needed. Hence, if the data center power, cooling and space problems were causing such headaches in a very depressed IT market, they will become significantly worse in an expanding market.

Gartner has identified a number of actions that users need to undertake to manage these problems in 2010 and 2011, including:
Users need to get accurate capacity-related data to quantify the impact of infrastructure expansion on the amount of data center power, cooling and available space.

This involves working with facility teams to see what is available and how quickly it could be used up. It also means that the infrastructure and operations (I&O) groups need to work with the application and architecture teams to see what is being planned for the next few years and to translate those needs into energy and space metrics.

Many of the consolidation and virtualization projects that started two years ago will continue to yield benefits that will offset the impact of new hardware deployments. However, in all cases, accurate modeling and quantification are key to addressing the problem in a controlled manner.

Users need to start implementing energy-monitoring tools to manage and predict capacity requirements and to control operational costs. The use of monitoring tools remains low but is readily available as part of core server management tools or as separate, server-independent tools for organizations.

Many of these projects were started two years ago as the IT recession started. These are multiyear activities, with benefits occurring over the life of the projects. However, the benefits often increase toward the end of the project, so users should accelerate the speed of adoption and change. This should provide extra energy capacity and floor space to offset the needs of new hardware.

Many organizations will look to deploy new servers as a result of new projects over the next few years. However, Gartner urges I&O departments to fully assess the benefits and pitfalls of doing so.

In some cases, it may be beneficial to delay the acquisition and use capacity that is freed up from consolidation and virtualization projects. The equation is complex, because new servers typically use less energy than older ones, and, in some cases, have greater capacity as a result of new multicore processors. They also have better energy management tools. However, there will likely be spare capacity on older machines that could also be used. (editor@thesynergyonline.com)

SEAGATE LAUNCHES ONLINE MUSEUM FOR TRADITIONAL KUTCH CRAFTS

Thesynergyonline Infotech Bureau

NEW DELHI, India , MAY 11 :
SEAGATE Technology has come out with an online museum for traditional Kutch crafts, the Kala Raksha Museum Collection .

This online museum is part of Seagate's ongoing programme supporting digital preservation of the vanishing traditional craft forms in the Kutch region of Gujarat, western India.

This programme is being administered by Kala Raksha, a non-government organisation (NGO) comprising artisans, community members and experts in the fields of art, design and museum curatorship dedicated to preserving traditional arts.

Seagate has been collaborating with Kala Raksha for nearly two years in a unique programme that involves extensive digitisation of images, documents, instruction and other items to preserve the techniques, processes, materials, designs and motifs used in the Kutch textile traditions.

The joint digital preservation programme between Seagate and Kala Raksha includes researching, archiving and digitally capturing, as well as developing programmes, exhibitions and scholarships for deserving artisans.

With Seagate's sponsorship, Kala Raksha has acquired rare and excellent traditional examples that would help upcoming artisans draw on the strength of traditions. Now with further assistance from Seagate, Kala Raksha's museum collections have been put online, which makes them more easily and widely accessible.

Rajesh Khurana, Country Manager of India & SAARC, Seagate Technology, said, "Seagate is committed to leveraging the exponentially growing digital ecosystem to ensure that the rich historical, cultural and artistic traditions of indigenous peoples are preserved and shared.

Seagate's involvement in this digitisation project aims to enable this unique heritage to be shared across borders for future generations.
The online museum will become a resource for the next generations to inherit the traditional crafts."

"We are most grateful to Seagate for enabling the creation and support of this programme," said Judy Frater, Project Director of Kala Raksha Vidhyalaya. "We run a museum with an extensive collection representing textile traditions of Kutch."
"Seagate support enabled us to enhance the museum collections, complete documentation of the different artisan traditions of Kutch, digitally archive historically and culturally important works and complete a series of films on the traditional understanding of design - all of which will become important tools in taking the craft forms forward for coming generations," she added.

Elaborating on the aims and objectives of the online museum, Ms. Frater said, "The digital preservation project is helping artisans in several ways. Firstly, it will make excellent examples available to artisans, which will enhance young artisans' appreciation and pride, and inspire innovation within those traditions."

"The second objective of the project is to raise the appreciation and value of the craft among potential clients for excellent craft work. In addition to the images of the collections, Kala Raksha also plans to have online exhibitions. The online museum will bring the tradition to a wider audience across the world," she said.

The traditional crafts of Kutch include weaving, dyeing, printing, bandhani (tie and dye), embroidery, leatherwork, pottery, woodwork and metalwork. Design is an integral part of the craft, making the artisan the designer, producer and marketer of the craft all at the same time.

However, in recent decades local villagers sought out cheaper, machine-produced wares, causing artisans to abandon their unique skills - and sometimes their villages - to gain employment elsewhere.

Kala Raksha is seeking to reverse the trend of the industrial production of traditional crafts by providing economically and culturally relevant education in design, guiding artisans in the creation of products with more contemporary forms and functions as well as making these traditionally-crafted products more accessible to national and global markets. (editor@thesynergyonline.com)


TRANSCEND UNVEILS JETFLASH 500 RETRACTABLE USB FLASH DRIVE IN INDIA

Thesynergyonline Infotech Bureau

NEW DELHI, MAY 11 :
TRANSCEND Information, Inc. (Transcend), a global player in storage and multimedia products, has launched its JetFlash 500 retractable USB flash drive in India. The stylish JetFlash 500 features a smooth sliding USB connector that eliminates the need for caps and effortlessly extends and retracts with a simple flick of the thumb.

With its user-friendly capless design, various color and capacity options and smooth contoured shape, as the company claims , the JetFlash 500 is an ideal portable storage solution for users with busy and active lifestyles.

Mr. Austin Huang, Regional Head - Sales, SAARC & APAC, Transcend said, "Losing USB end caps can be quite annoying, not to mention the inconvenience of taking the cap on and off every time the drive is used. For extra convenience and protection, Transcend's JetFlash 500 flash drive is designed with an innovative extension and retraction mechanism that enables users to bring out or hide the connector with a single flick of the thumb.

 

The JetFlash 500's capless design not only keeps dust and debris out of the drive, but also ensures there is no cap to misplace or lose. For further peace of mind, the JetFlash 500 is solidly built to withstand a few bumps and falls, so users can be sure its USB connector will never become loose, fall out, or accidentally slip back into the drive when plugging it into a computer."

Due to its use of ultrasonic welding technology, the JetFlash 500 drive's inseparable outer case not only makes the drive more solid and rugged, but also improves its tactile and visual appeal. The JetFlash 500 comes in five vivid color options to match its sleek, streamlined black case: orange, red, blue, green and purple.

With capacities ranging from 2GB to 32GB, the JetFlash 500 is a USB flash drive users will want to take out of their pocket and show off to their friends.

For added value, users of the JetFlash 500 can download and install Transcend's free JetFlash Elite data management tools onto the JetFlash drive to enhance mobile productivity.

The JetFlash 500 carries Transcend's highly acclaimed lifetime warranty and is currently available in five capacities: 2GB, 4GB, 8GB, 16GB and 32GB.

TS2GJF500 : 650
TS4GJF500 : 810
TS8GJF500 : 1500
TS16GJF500 : 3000
TS32GJF500 : 6300
The company offers lifetime warranty for the product.
(editor@thesynergyonline.com)

INDIA TO BE WORLD'S SECOND FASTEST GROWING ENTERPRISE SOFTWARE MARKET BY 2014

Thesynergyonline Infotech Bureau

NEW DELHI, MAY 11 :
INDIA'S enterprise software market is forecast to maintain its strong performance, with an estimated growth rate of 12.3 percent from 2009 to 2014, the second highest growth rate in the world, according to Gartner, Inc. Despite the global slowdown in 2009 and the continuing challenging economic conditions, the software market in India is expected to rebound to an annual growth rate of 11.1 percent in 2010.

Gartner analysts said that the increasing globalization of the Indian economy is leading to a growing need for modern software with the latest features and improved functionality.

"Software vendors have strong growth potential in India, but also face the challenges of operating in a commercial environment that is still developing," said Asheesh Raina, principal research analyst at Gartner.

"Indian enterprises have historically preferred to develop applications using their own labour because it costs less. However, this tendency has resulted in legacy and quickly obsolete software as well as inhibiting Indian enterprises' sustainability and business IT continuity. Growth will mainly be driven by replacing immature infrastructure with standardised systems and the large vendors stand to benefit," he added.

According to Gartner's latest forecast1 in 2010 India will be the fourth largest software market (US$ 2.4 billion) in Asia/Pacific, and the country is forecast to account for 11 percent share of the region's total revenue of US$21.72 billion in 2010, the equivalent to 1.04 per cent of the total worldwide software US$232 billion market share.

By 2014, India's share of the software market in Asia/Pacific is expected to reach 12 percent, representing US$3.8 billion in revenue or 1.3 per cent of total worldwide software market revenue of US$299 billion. Compared with mature countries in the Asia/Pacific region such as Australia (with 21 percent share of regional spending in 2010), the software market in India is still relatively young and evolving.

A 2009 Gartner survey2 found that 50 percent of respondents in India planned to increase their software spending in 2010, far higher than other countries surveyed, such as those in Europe, the Middle East and Africa, North America, and Latin America.

The same survey found that organizations in India in 2010 are expected to spend approximately 27 percent of their IT budgets on software and also the same (27) percent on hardware.

"India has balanced growth and will tend to increase spending equally on infrastructure, hardware and application software space through the forecast period to 2014," said Mr. Raina.

"Optimism regarding spending within Indian organizations reflects confidence in India's regional economic performance, as well as the need to adopt better technology to effectively compete in a tougher global environment," he added.

Priority areas of software spending include enterprise resource planning (ERP), office suites, operating systems and database management systems.

In the next five years, the fastest-growing segment will be Enterprise Content management (30 percent), Virtualization (27.7 percent) and web conferencing and team collaboration (26.2 percent), although it is growing from a small base.

According to Gartner, Indian enterprises are lagging behind in terms of adoption of these tools, resulting in the fast growth of this market. (editor@thesynergyonline.com)

COMPLEXITIES OF IT ORBGANISATIONS FROM COST- CUTTING TO ENTREPRENEURIAL MINDSET

Thesynergyonline Infotech Bureau

NEW DELHI, MAY 10 :
IT organizations are facing a critical challenge in 2010 as they tackle the need to shift gears from a cost-cutting to a revenue growth mindset, according to Gartner, Inc. Gartner analysts said the recession of the past two years has had virtually every IT organization operating in "keep the lights on" mode — and many organizations are ill-equipped to support and drive revenue growth opportunities.

"For IT leaders, entrepreneurial growth, and the shift from a 'problem-focused' organization to one that is 'opportunity-focused' requires more planning and execution than simply changing the organization chart," said Jorge Lopez, vice president and distinguished analyst at Gartner. "Entrepreneurial IT organizations must maintain a dual focus: achieving ambitious growth, while running the current business. Both are critically important to the mission of the organization."

Gartner maintains that the building of new sources of revenue and positioning the business for dominance in the new venture is an entrepreneurial task and one that requires an entrepreneurial organization with an equally entrepreneurial CIO to seize the opportunity.

Analysts have identified two key tools that the CIO must employ to satisfy ambitions for entrepreneurial growth. These frameworks define the agenda for change and the key actions required to fulfill it:

· The Entrepreneurial Scope Assessment Framework: This tool enables CIOs and other business executives to evaluate the magnitude of the opportunity for an entrepreneurial organization. It is a requisite assessment to understand the scope of the task facing IT, as well as other business units.

· The Strategic Change Road Map: This level-by-level tool provides a clear-cut assessment of the tasks that must be performed by an organization in moving from the current mind-set and behaviors of cutting costs to a mind-set that is entrepreneurial. It delineates today's situation, compared with the desired future and identifies the changes that will transform today's organization, infrastructure, processes and mind-sets into tomorrow's state.

Mr. Lopez explained that to best understand the scope of the change facing an organization, it is important to evaluate two factors that were first defined by Gary Hamel and C.K. Prahalad in the book "Competing for the Future." They challenged the concept that to win in business, one must first have superior amounts of resources. They observed that, when starting out, resource positions were very poor predictors of future performance, and that the businesses that seemed to win were those that had two key capabilities — ambition and resource leverage.

"Ambition is the animating entrepreneurial vision that redefines the rules of competition for an industry," said Mr. Lopez. "It deliberately sets out a compelling picture of the future that will outstrip existing resources to challenge incumbent competitors to match the magnitude of their vision."

Mr. Lopez said that examples of companies that have demonstrated high levels of ambition include: Apple, with its ecosystem around the iPod and iTunes; Amazon, and its ambition to unseat Wal-Mart, using the Web; and thousands of bloggers, who daily compete for attention with established outlets, such as the New York Times.

The concept of resource leverage is based on the premise that great differences exist between different industry rivals and the competitive impact they are able to generate with a given amount of resources. The ability to create greater distance between the required efforts and the results is an important distinction for the entrepreneur and, in doing so, establishes new levels of competition.

Examples of advances in productivity leverage include the work of HP in radically reducing its IT cost structure before a recession had emerged as a reality, as well as the move by pharmacies to provide very-low-cost retail healthcare in the U.S. and, thus, to restructure that industry.

Nevertheless, the move from a problem-focused organization to an opportunity-focused organization presents many risks for a business.

"The greatest conflict faced by entrepreneurial CIOs will be the tension between the team that is focused on the entrepreneurial opportunities and the team that is focused on 'keeping the lights on'," Mr. Lopez said. "Both must function effectively in an environment of elevated risk. Failing on either responsibility is unacceptable and highly dangerous for the business." (editor@thesynergyonline.com)

WORLDWIDE IT SERVICES REVENUE DECLINED 5.3 PERCENT IN 2009

Thesynergyonline Infotech Bureau

NEW DELHI, MAY 04 :
WORLDWIDE IT services revenue totaled $763 billion in 2009, a 5.3 percent decline from 2008 revenue of $805 billion, according to Gartner, Inc.

"2009 was a year like no other before it for IT services providers," said Kathryn Hale, research vice president for Gartner's worldwide IT services group. "Their priorities changed and their business focus rushed from aggressive sales or tactical revenue acquisition to strategies designed to simply maintain revenue levels, keep a handle on costs and manage profitability."

Each of the five largest IT services providers in 2009 declined in revenue, with HP and Accenture reporting the largest declines at 10.4 percent and 11.8 percent, respectively (see Table 1). The top 20 vendors as a group gained ground slightly over their smaller competitors in 2009, with the group accounting for 37.5 percent of the market, up marginally from 37.3 percent in 2008.

While global sourcing makes the location of a provider's headquarters increasingly less relevant, Gartner tracks this information for more than 300 vendors, which collectively account for more than 70 percent of end-user spending worldwide.

India-based vendors grew only 3.6 percent, in terms of U.S. dollars in 2009, down from 15.4 percent growth in 2008. India-based vendors were impacted early in the economic downturn. This would be expected, as these providers sell especially heavily to the financial sector and typically lead with offshore application development services, which are relatively easy to delay in tough times.

"In 2009, the top six India-based providers' collective share of the global IT services market was 2.7 percent, up slightly from their 2.5 percent share in 2008. These providers collectively posted stronger growth in the U.S. market (6.5 percent growth) than they did in Western Europe (2.7 percent decline)," said Mr. Arup Roy, senior research analyst. (editor@thesynergyonline.com)

TRANSCEND UNVEILS SHOCKPROOF USB 3.0 PORTABLE HARD DRIVE IN INDIA

Thesynergyonline Infotech Bureau

NEW DELHI, MAY 02 :
TRANSCEND Information, Inc. (Transcend), a worldwide player in storage and multimedia products, has launched its StoreJet 25D3 2.5-inch shockproof portable hard drive, one of the first USB 3.0 compatible peripherals introduced to the market.

The SuperSpeed USB 3.0 model offers much better performance than USB 2.0 external hard drives, with real-world transfer speeds of up to 90MB/s. Featuring its significantly improved transfer rates and advanced anti-shock design, the StoreJet 25D3 provides users with fast and durable solution to match today's increasingly sophisticated devices.

As technology marches forward, new kinds of media formats and storage requirements demand more bandwidth. To address this growing need, SuperSpeed USB 3.0 boasts optimized interface speeds up to 10X faster than Hi-Speed USB 2.0.

Utilizing the new, next-generation USB 3.0 standard, Transcend's StoreJet 25D3 portable hard drive delivers blazing fast data transfer rates of up to 90MB/s in real world testing, making it easier and less time-consuming to share and store gigabytes of rich digital content.

The StoreJet 25D3 USB 3.0 portable hard drive is backwards compatible with USB 2.0, allowing users to access their files from nearly any computer.

With a multicolor USB 3.0/2.0 status LED indicator, users can easily identify the drive's current connection type. When operating in USB 2.0 mode, the indicator will appear orange; when USB 3.0 is connected, the LED light will turn blue.

Under the StoreJet 25D3 drive's seemingly delicate case with gloss piano finish is a shock-dampening system that incorporates internal suspension technology. “ While the sleek, mirror-like exterior enhances tactile and visual appeal, the advanced internal hard drive suspension system helps prevent damage from accidental slips or falls during travel that may result in massive data loss,"explains  Mr. Austin Huang, Regional Head - Sales, SAARC & APAC, Transcend.

Also an eco-friendly drive, the StoreJet 25D3 is designed to automatically go into power-saving sleep mode after ten minutes of inactivity, allowing energy-savings of up to 40 percent," he says.

In addition to its StoreJet 25D3 USB 3.0 model, Transcend launched the USB 2.0 compatible StoreJet 25D2 portable hard drive that shares the same durable and shock-resistant features at the same time.

For added value, both the StoreJet 25D3 and StoreJet 25D2 portable hard drives are backed up by an extra-long 3-year warranty, and come bundled with Transcend's own StoreJet Elite software that offers intelligent backup scheduling, Internet tools and 256-bit AES encryption. All StoreJet drives are certified for Windows 7.

Currently offered in classic black, the StoreJet 25D3 is now available in 500GB capacity, while the StoreJet 25D2 is available in 250GB, 320GB, 500 GB and 640GB capacities.
Warranty:  3 years product warranty ' Price (MRP):  9000 . (editor@thesynergyonline.com)

WORLDWIDE APPLICATION DEVELOPMENT SOFTARE MARKET DELCLINED 2 % IN 2009

Thesynergyonline Infotech Bureau

NEW DELHI, MAY 29 :
WORLDWIDE project application development software revenue fell to $7.25 billion in 2009, a decrease of 2 percent from 2008 revenue of $7.39 billion, according to Gartner, Inc.

"One of the main reasons for the decline in revenue in the AD market in 2009 was the de facto spending freeze on new projects in the early part of the year, which caused organizations to cut spending on new tools to support any new projects," said Laurie Wurster, research director at Gartner. "AD tool spending tends to be cyclical in nature with strong years of spending, as we saw in 2007, followed by a year or two of low or reduced investment."

Ms. Wurster said that despite the restrictions imposed on AD spending due to the recession, the ongoing need to invest in security testing was one of the key drivers for the market. This segment grew during the year as security breaches continued to highlight the need for good testing, making up for some of a lack of spending on more-mature and less-dynamic tools.

IBM continued to be the market leader, as its market share increased to 27.7 percent in 2009 (see Table 1). This performance was helped, in part, by strategic acquisitions such as Watchfire 2007 and Ounce Labs 2009, which provided growth in the aforementioned security testing market. In addition, IBM's 2008 acquisition of Telelogic continued to bring moderate growth in areas such as requirements management.

Gartner analysts said Microsoft's share of the market remained fairly constant given the company's preannouncement of Visual Studio 2010, which meant that many companies decided to postpone any upgrades in 2009 and wait for the new version. CA's 1 percent revenue decline was more a reflection of the company's subscription-based business model that causes a delay in revenue recognition.

"There is some pent-up demand for AD products, and 2010 should see a return to growth," said Teresa Jones, senior research analyst at Gartner. "However, vendors should not be complacent — the need remains to do more for the same cost, and open source offerings in the AD market remain attractive, frequently delivering good-enough functionality in a flexible manner. Software vendors need to ensure that they can provide value add, with flexible deployment options."

"We expect AD software spending to increase 2 to 3 percent in 2010," said Ms. Wurster. "Java platform and Dynamic Web application tools will continue to see the biggest impact from open-source alternatives. We expect consolidation of this market to continue with larger vendors acquiring pure-play and point products to round out their suits and portfolio offerings." (editor@thesynergyonline.com)

MORE THAN 95% OF ORGSNISATIONS EXPECT TO MAINTAIN OR GROWT THEIR USE OF SAAS THROUGH 2010

Thesynergyonline Infotech Bureau

NEW DELHI, APRIL 29 :
MORE than 95 percent of organizations expect to maintain or grow their use of software as a service (SaaS), according to a survey by Gartner, Inc.

Survey respondents cited significant integration requirements and a change in sourcing strategy as the top two reasons for adoption followed by high total cost of ownership (TCO).

However, Gartner found that most companies still do not have policies governing the evaluation and use of SaaS with only 39 percent of respondents indicating that such a policy or process exists, up just 1 percent from 38 percent in 2008.

The survey was conducted in December 2009 and January 2010 and involved 270 IT and business management professionals from a variety of industries in North America, Europe and Asia/Pacific who were personally involved in the implementation support, implementation, planning and/or budget decisions related to the purchase of enterprise application software.

"SaaS applications clearly are no longer seen as a new deployment model by our survey base, with almost half of those surveyed affirming use of SaaS applications in their business for more than three years," said Sharon Mertz, research director at Gartner. "The varying levels of maturity within the user base suggest growing opportunities for service providers along the adoption curve, as organizations seek assistance with initiatives ranging from process redesign to implementation to integration services."

Ms. Mertz said the scope of functionality of SaaS applications has broadened significantly in recent years. In terms of popularity for SaaS usage, the survey showed that e-mail, financial management (accounting), sales force automation and customer service, and expense management are the most popular in terms of current use, with more than 30 percent of the survey base using these types of applications.

In terms of expected investment levels in SaaS solutions over the next two years, survey respondents gave generally encouraging responses for software and service providers, with on average 53 percent of organizations expecting to increase investment levels slightly and 19 percent significantly. However, not all buyers intend to increase usage, with almost one-quarter of all respondents expecting investment levels to remain about the same, and 4 percent looking at a slight decrease in investment levels.

In comparing current with new investments in future on-premises and SaaS investments within their organizations, 72 percent of respondents believe SaaS investments will increase, while 45 percent hold the same notion about on-premises budgets. Regionally, North America and Asia/Pacific respondents indicated a stronger interest in procuring solutions via a SaaS model, and, compared with those in Europe, show greater confidence that their organizations will increase investments in products offered as SaaS or through a subscription model through year-end 2010.

However, the survey found that some organizations have found SaaS solutions to be less than optimal for some buyers, and 16 percent of respondents said that they are transitioning from SaaS to on-premises solutions. Although there was no single outstanding reason that caused respondents to shift to on-premises, in general, the majority of organizations in this position were facing significant integration requirements and became unsatisfied with a TCO that became too high.

Despite the continuous adoption of SaaS across regions, more than one-third of the respondents have noted concerns on their recent SaaS deployments. Most respondents with these issues are located outside North America, specifically in Asia/Pacific where high-speed high-availability networks, are not as readily available as in North America. Issues with integration and customization were some of the primary issues cited by respondents overall.

"These issues aside, organizations are becoming more savvy when it comes to renegotiating their SaaS contracts," Ms. Mertz said. "A key survey finding was that more enterprises are renegotiating contracts for greater functionality, additional users and improved financial terms. Thirty percent of respondents said that they had renegotiated their SaaS contracts before the end of the initial term." (editor@thesynergyonline.com)

INDIAN IT SPEND TO GROW 14% IN 2010, SAYS GARTNER

Thesynergyonline Infotech Bureau

NEW DELHI, APRIL 28 :
IT spending in India will reach $67 billion in 2010, an increase of 14.1 percent from 2009. The IT market in India is expected to grow 11 percent from 2009 until the end of 2013, with IT services growing faster than all other segments at 17.6 percent. Telecommunications will have the slowest growth, increasing 9.1 percent during the same period.

"India's economy recorded GDP growth of more than 6 percent during the recent global economic crisis," said Aman Munglani, principal research analyst, Gartner. "Its growth, and the growth of India's IT industry, have been driven largely by domestic consumption, which has left India less exposed than many emerging markets to global economic cycles".

According to Gartner, India continues to be a vastly under-penetrated IT market relative to its potential. As IT buyers expand and mature and consumers increasingly understand the benefits of IT, acceptance of technology will increase, leading to further IT market growth. The Indian government's focus on infrastructure projects with IT dimensions will be a strong driver for overall IT growth within the country.

At the same time, manufacturing in India is increasing, and it is expected to show strong growth from 2008 through 2013. Other Industries to watch for growth include communications, utilities and retail.

The domestic IT services sector, at $6.1 billion, accounted for more than 10 percent of the overall domestic ICT market in India in 2009, and is expected to witness the strongest growth at 17.6 percent among the four sectors through 2013. Gartner estimates the domestic IT services market in India will grow 17.6 percent, accounting for nearly 19 percent of the overall domestic ICT market in India by 2013.

The Indian PC market is expected to grow by 19 percent in 2010 and by more than 21 percent in 2011. Consumers and small businesses are leading PC growth, with higher growth rates occurring primarily in smaller cities. Enterprises are seeking to lower their PC acquisition costs by evaluating alternate PC delivery technologies based on desktop virtualization, such as hosted virtual desktops, server-based computing and blade PCs.

The Indian server market will reach $551 million in 2010, registering a growth rate of 6 percent from 2009. In the next few years, x86-based servers will be biggest driver for the server market in India. Blade adoption will be a key enabler of this growth. Virtualization will be another driver of growth in the x86 market in India, as many midsize companies are expected to join large enterprises in deploying server virtualization in the next three years.

Revenue in the Indian external-controller-based storage market will reach $319 million in 2013, growing 14 percent from 2009 to 2013. Network-attached storage will grow 22 percent over the same period.

Telecommunications, finance and manufacturing will continue to account for the bulk of investments in disk storage during the forecast period. Repeat business within these verticals will provide a substantial opportunity for shipments of high-end disk arrays and high-value upgrades to machines. A strong return to growth is expected in 2010, with good growth expected across each of the verticals.

The software spending in India is projected to grow 12.9 percent through 2013, compared with the regional average of 10.8 percent during the same period. India is among the top four markets in Asia/Pacific, both in size and in its growth prospects for the next five years.

The Indian IT security market is forecast to grow more than 20 percent in 2010. The focus of IT security has shifted from single-point solutions, such as antivirus software, to more holistic suite solutions such as intrusion prevention systems and endpoint security solutions.

Security solutions will increasingly include content-aware capabilities, which will enable the system to detect which data is critical and sensitive and requires greater levels of protection. One example of this is content-aware data loss protection software, which includes content detection capabilities.

Indian telecommunications services market revenue will reach $41.4 billion in 2013, growing 7 percent from 2009 to 2013. The Indian mobile communications market continues to grow, as measured by the number of subscribers. However, revenue growth has slowed as price points continue to fall due to increased competition from new operators.

Data services will be the main driver of the mobile sector from 2009 through 2013, and will grow at 13 percent through 2013, accounting for 14 percent of total mobile revenue in 2013. Mobile voice revenue will grow at a steady rate of 9 percent

Fixed services revenue will increase only slightly, at 1 percent per year. While fixed enterprise revenue will decrease by 1.8 percent per year, fixed consumer revenue will increase by 0.6 percent per year. Household penetration of consumer broadband connections will reach 7 percent in 2013. ADSL will remain the most popular technology, though adoption of fixed-wireless technology such as WiMAX will increase. (editor@thesynergyonline.com)

KASPERSKY UNVEILS NEW ANTI-VIRUS FOR END- USERS

Thesynergyonline Infotech Bureau

NEW DELHI, APRIL 27 :
KASPERSKY Lab, a developer of secure content management solutions, today unveiled Kaspersky Anti-Virus 2010 priced at Rs 499 for end users and distributors. The media conference was addressed by Mr Maxim Mitrokhin, Director Operations - Kaspersky Lab APAC region along with Mr. Jagannath Patnaik, Director Channel Sales - Kaspersky Lab India. Kaspersky Lab has recently commenced full fledge India operations through its new set up in Hyderabad.

Mr. Jagannath Patnaik, Director Channel Sales - Kaspersky Lab India, Speaking about the new Product, said, "Kaspersky Anti-Virus 2010 is bound to be the backbone of PC's security system, offering real-time automated protection from a range of IT threats."

"The product will ensure real-time scanning of files, web pages and e-messages, Basic identity theft protection, color-coding of links to unsafe websites, disabling of links to malicious websites, blocking of suspicious programs based on their behavior, Protection from hijacking of your PC, self-protection from malware and regular and emergency updates for always-on protection, " he added.

Mr. Maxim Mitrokhin, Director Operations - Kaspersky Lab APAC region further added, "We have launched this pocket- friendly edition of Anti-Virus so every computer user becomes safe and secure and also with a view to capture the growing Indian home personal computer market."

"In India we now have 1.2 million users which we expect to reach 3 million during next financial year. We plan to open up our offices at Mumbai and Delhi soon. We also have plans to set up a full fledged customer support call centre In India to give our users the best support and take full advantage of our products," he added.

Kaspersky has been in Indian market for the last 4 years plus with its Kaspersky Internet Security product which is an high- end product where in the user need to configure certain advanced functions, now the vendor had decided to come out with a product for common user. This, according to Kaspersky officials, will drive market share further up and give the users the value for their money' he informed.

Kaspersky Anti-Virus 2010 offers a number of new and improved features together with unique protection technologies to address the latest online threats, keeping your PC running smoothly and customize protection according to your activities; such as - Kaspersky Toolbar for Internet browsers to warn you about infected or unsafe websites, Basic identity theft protection, including improved secure Virtual Keyboard, Urgent Detection System to stop fast emerging threats and next generation proactive protection from zero-day attacks and unknown threats, the company says.

There is a special game mode to suspend alerts, updates and scans while you play. The company has presence in more than 100 countries with 300 million users worldwide.

The interface in Kaspersky Antivirus 2010, as the company claims, is more user -friendly for novices. An automated application mode has been implemented in Kaspersky Anti-Virus 2010 that chooses the best options without bothering the user with unnecessary and annoying requests for action. A separate option has also been included for fans of online games. Gamers can turn off some of the functions in Kaspersky Anti-Virus that affect Internet traffic and subsequent server response times.

The Anti-Virus module includes a script emulator that allows real-time scanning of Java Scripts and VB Scripts that run when visiting various sites. This is a particularly important innovation given that over 70 percent of malware on users' computers comes from infected sites, according to Kaspersky Lab's specialists. The version 2010 product is based on Kaspersky Lab's improved antivirus engine which is even more effective at detecting malicious programs.

Even though the functionality has increased in the new product versions, performance remains as high as ever and the 2010 products actually perform a range of tasks 40 percent faster than their predecessors on the Windows Vista operating system. Kaspersky Anti-Virus 2010 is developed with Windows Vista in mind, making it fully compatible with that operating system, says the company,Mr Maxim Mitrokhin added. (editor@thesynergyonline.com)

95% OF ORGANISATIONS WILL SUPPORT MULTIPLE APPROACHES TO ENTERPRISE ARCHITECTURE BY 2015

Thesynergyonline Infotech Bureau

NEW DELHI, APRIL 26 :
IN the next three to five years, more organisations will aspire to support a blended approach to enterprise architecture (EA), according to Gartner, Inc. Gartner analysts predict that 95 per cent of organisations will support multiple approaches to EA by 2015.

"Businesses are realising that there is no one way to support EA," said Julie Short, research director at Gartner. "Decisions may be heavily influenced by a business context and the organisation’s business landscape, people and politics, future state vision and experience. Regardless of the approach, EA must facilitate change. The key is to create, not the perfect or elegant architecture for the moment, but the most adaptable architecture for the future."

Gartner has identified four basic approaches to EA - traditional, federated, middle out and managed diversity. Analysts said that the majority of clients will, in reality, support a mixture of more than one of these approaches based on their business needs.

Traditional - In this approach, the EA team engages the organisation to facilitate the EA process, focused on prescriptive content that serves to guide project decision making consistent with the "master plan" embodied in the architecture. Most of the standard industry frameworks and processes support a traditional approach to EA which delivers very specific directives to projects on how to develop solutions that will meet business requirements, while reducing complexity in technology, information and business processes. This approach tends to work well in organisations where decision making is largely centralised and are relatively stable in terms of the pace of change. It does not work as well in organisations where decision-making and authority are distributed and where the pace of business change is high.

Federated - In large, complex organisations, decision making is often largely decentralised, with business units having considerable autonomy over the EA that is required to support the needs of their particular business unit.

A federated architecture is focused on defining the core and common elements between business areas/units. This approach is well suited to distributed organisations and this is an approach that is often post merger & acquisition or market consolidation to implement a more coordinated strategy. This approach is less effective in highly centralised organisations with a homogeneous business.

Managed diversity - Managed-diversity architecture is focused on defining choices or options. This EA approach is focused on balancing the need for a set of standards with the need for a diversity of solutions to increase innovation, business growth and competitive advantage.

Project teams can decide which product best fits the project needs, rather than having a single standard imposed on them. The advantage of this approach is that it enables users and project teams to select the right tool for the job, enabling innovation through diversity. The disadvantage of this approach is that users and project teams must accept more responsibility for their choices.

Middle-out - Middle-out architecture is an approach to EA whereby architects focus on managing the key dependencies among those parts of the organisation that have the biggest impact on the ability to change.

A middle-out approach focuses on architecting interoperability by defining a small but rigidly enforced set of general, stable interface standards, while allowing complete autonomy of decision making for the specific technologies and products that are used within the solutions. This approach is highly suited for organisations and "business ecosystems," where the business units, partners, and suppliers are not under the direct control of a central EA team.

"The reality is that most organisations do not apply a single approach to EA in a pure form," said Betsy Burton, vice president and distinguished analyst at Gartner. "Rather, they use a number of different approaches in different areas, resulting in a blended reality that truly meets the needs of their business."

With a blended approach to EA, organisations seek to determine the appropriate balance of architectural control and freedom by applying the appropriate EA approach. This means that the EA team needs to determine a decision framework that enables them to evaluate and weigh which approach for any given solution, technology, information or business may be the most appropriate.

Ms Burton and Ms Short will be speaking at the Gartner Enterprise Applications Summit 2010 which takes place 17-18 May in London. (editor@thesynergyonline.com)

 

 

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