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US$
95 BILLION. CAPITAL INVESTMENT LIKELY IN INDIAS TRAVEL & TOURISM INDUSTRY
BY 2019 Thesynergyonline
Economic Bureau NEW
DELHI, MARCH 18 : The
projections are condensed in Agri Tourism Study brought out by ASSOCHAM and Yes
Bank which was released here today by Mr. Pradeep Kumar Jain, Minister of State
for Rural Development with ASSOCHAM Chairperson Tourism and Hospitality Committee
Princess Diya Kumari and Co- Chairperson Tourism and Hospitality Committee, Dr.
Subhash Goyal. The
Study further forecasts that domestic Travel and Tourism sector is expected to
be the 2nd largest employer in the world which is likely to employ over 40,037,000
by 2019, the way the travel and tourism industry has started growing. The
share of India in the world employment is expected to be significant as in next
couple of years, India would have developed a good number of sites for travel
and tourism with extensive focus for promoting of agri tourism. According
to it, India is projected to become fifth fastest growing business travel destination
from 2010-2019 with an estimated real growth rate of 7.6 per cent. The
travel and tourism will finally transform not only the urban India but also rural
part of the country and eventually promote agri tourism by involving thousands
of farmers into it and their farming will witness huge changes. According
to the Study, tourism would be the largest service industry in the country.
Its importance would lie in being an instrument for economic development and employment
generation particularly in the remote and backward areas. The
increasing tourism activities will help India build environmental and cultural
awareness, provide positive experience for both visitors and hosts and give direct
financial benefits for conservation. It
will also provide financial benefits and empowerment for local people and raise
sensitivity to host countries political, environmental and social climate besides
support human rights and labour agreements. The
ASSOCHAM Yes Bank Study further adds that it would provide opportunities to generate
additional revenue, make for economic diversity and amount to relationship building,
besides improving understanding of local farmers and their families. Other
benefits will include that agri tourism will bring major primary sector agriculture
closer to major service sector tourism would lend support to farms and attract
attention to rural infrastructure development as also create employment opportunities
and empowerment of local people. The growth in tourism and travel industry will stimulate investment and create opportunities in ancillary and support line of business. It will showcase the environmental, cultural and heritage aspects of the region as also further showcase local cuisine and culinary practices, handicrafts and vernacular skills. (editor@thesynergyonline.com) ASHOK
INLEAD STARTS EMPLOYMENT- ORIENTED PROFESSIONAL COURSES Thesynergyonline Tourism Bureau NEW
DELHI, FEB 20 : Ashok
Inlead School of Hospitality in alliance and venture with ITDC was inaugurated
by Mr. Kuldeep Verma, Vice President, ITDC alongwith the CEO, Mr. Kitto Parijaat
at Hotel Ashok. Ashok
Inlead School of Hospitality is an exclusive alliance venture focused on skill-based
education focused on increasing employability and transforming human potential
to human capital with a high investment index. It leverages its state-of-the-art
65,000 Sq. Ft. campus at Gurgaon with the strong heritage of ITDC, through AIH&TM
- having the distinction of being the first hospitality-sector institution in
South-Asia with an ISO 9001-2000 certification, and a certification from the American
Quality Assessors, United States - to impart one year post graduate diploma programs
in Hospitality Operations Management, Event Management & Public Relations,
and Facility Management. Mr.
Kuldeep Verma while talking to the students, share his experience as a team leader,
manager events and other posts in ITDC. He
also told students that Hotel Ashok is doing and catering their services for some
of the very big and important events and locations like Vigyan Bhawan, Sindhu
Darshan Festival of Laddakh, and many more. He also told the students that Hotel
Ashok has given some very important activities in the upcoming Commonwealth Games
in New Delhi. Mr.
Kittoo Parijaat in his welcome address welcomed all the students and guests and
also confirmed that International Level Training will be provided in this Institute
and various courses related to Hospitality Management, Event Management, Public
Relations, Facility Management will be conducted at various levels. The
ITDC alliance initiative is a key step forward focused on the national skill-based
employment agenda providing a credible option to the traditional post-graduate
degree-based education programs, which had recently come under criticism from
the HRD Ministry due to their lack of employment orientation. Kuldip Verma, senior
vice president, (HRD) ITD, said: "AISH is poised to create a niche for itself
by producing a gainfully employable pool of professionals for the above sectors,
as well as the service industry in general." Many
other distinguished guests were also present to grace the occasion. The first
batch students were also present that have opted for the post graduate diploma
course and the certificate will be awarded by ITDC. The
Ashok Inlead School of Hospitality also shares strategic alliances with major
brands operating in the domain of hospitality and allied services-sectors thereby
ensuring quality training and successive placement for the students. (editor@thesynergyonline.com)
ITDC SIGNS MOU WITH 6 GREENFIELD HOTELS IN 5 STATES Thesynergyonline Tourism Bureau NEW
DELHI, NOV 06 : ITDC launched Ashok Alliance Scheme in August 09, wherein agreements were signed with Hotel welcome City Beautiful, Chandigarh and River Front Hotel, Surat. In addition to the same scheme, following 6 hotel projects got signed , under the leadership of Mr. Kuldip Verma, senior vice president, Corporate Marketing Division and Human Resource Development Division.
5 Star Airport Hotel in Kolkata by M/s Shelter Projects Ltd
. 3 Star Hotel in Malout (Punjab) by M/s Silver Palm Hotel and Resort
. 5 Start Luxury Hotel Project in Manesar by M/s Manesar Developers Pvt Ltd
. 3 Star Hotel Project in Nagpur, (Maharashtra) by M/s Gupta Associates
. 3 Star Hotel Project in Jodhpur (Rajasthan) by M/s Shakun Properties
. 4 Star Hotel in Bhiwadi (Rajasthan) by M/s Jagrit Infrastructure Pvt Ltd
Ashok Alliance scheme of Hotels enables its member hotels to suffix Ashok to their names, giving them instant brand recognition in an increasingly competitive world. Under this arrangement, member hotels can be a part of the renowned Ashok brand name and benefit from the talent, operational management expertise, marketing inputs, PR and global reach resources of ITDC Group.
In addition, an Agreement shall also be signed with Indian institute of learning and advanced development (INLEAD), Gurgaon so that AIH&TM and INLEAD shall jointly launch ASHOK INLEAD School of Hospitality .(editor@thesynergyonline.com)
Thesynergyonline Tourism Bureau
The event is being organized in cooperation with the Thai Government and public enterprises operating in India, namely Office of Commercial Affairs, Tourism Authority of Thailand and Thai Airways International. The inauguration followed by Thai dance showcasing the cultural glimpse of Thailand. On this occasion, H.E. Mr. Krit Kraichitti, Ambassador of Kingdom of Thailand, said, Destination Thailand is our annual festival which showcases our cultural heritage, food, tourism, trade & investment helping us promote Thailand in New Delhi and NCR. Healthy relations between India and Thailand are reflected through the Indo-Thai trade, investment, tourism and cultural relations. The festival showcases the rich heritage and culture of Thailand varying from food, handicrafts and products, hospitality services, traditional Thai massage to cultural performances. Our aim is to spread the message that both India and Thailand share much in common: values of family, beliefs and customs, cultural heritage and the ability to infuse traditional knowledge with contemporary practice. It is our endeavor to strengthen ties in all dimensions. Being held during September 26 - 28 , 2009 at Select CITYWALK, Destination Thailand will include Thai trade fair with various Thai products for display and for sale, tourism promotion activities, Thai food fair and cooking demonstration, Thai spa and massage as well as Thai cultural performances. During the three-day festival the visitors will not only be able to taste fabulous and authentic Thai cuisine but will also be able to learn how to cook delicious Thai delicacies by culinary experts from Thailand. (editor@thesynergyonline.com) INDIA,
CHINA AND US TOP HOLIDAY DESTINATIONS FOR CONSUMERS Thesynergyonline
Tourism Bureau NEW
DELHI, AUG 07 : China (as indicated by 20 per cent of consumers), Australia and Thailand (18 per cent respectively) rank as favorite destinations among consumers in Asia/Pacific while Egypt (18 per cent), Australia and India (10 per cent respectively) emerge tops among consumers in the Middle East and Africa . The survey was conducted by MasterCard Worldwide from March 23 to April 18 2009 and involved 9,211 consumers from 21[1] markets. Data collection was via personal, telephone and Computer Aided Telephone interviews, with the questionnaire translated to the local language wherever appropriate and necessary. The survey does not represent MasterCard financial performance. Managing of one's travel expenditure, security and hassle-free payments are prized by consumers when they travel abroad and MasterCard offers a range of payment products to meet these travel needs. Among the recent card programs launched by MasterCard is the Travel Money Card with Commonwealth Bank of Australia . This is the world's first MasterCard prepaid travel card enabling travelers to lock in the exchange rates of multiple currencies on one card. Prepaid cards are pre-loaded with a fixed amount of money and provide travelers peace of mind when they travel abroad - from helping manage one's travel budget to the convenience and security of a separate and dedicated travel payment card. The card can be loaded with US dollars, British pounds, Euros, Australian, New Zealand and Canadian dollars. Cardholders
using the Travel Money Card will be able to avoid fluctuating exchange rates,
international transaction fees and keep track of their spending with 24/7 phone,
a high function online web portal and SMS based balance and transaction alerts.
The card attracts a flat ATM withdrawal fee, and there is no fee when using the
card in-store, online or over the phone. There are also no fees incurred with
at Point of Sale (POS) merchants or when transferring between currencies. DUBAI TO HOST TAAI's ANNUAL CONFERENCE IN DECEMBER
NEW
DELHI, JULY 31: This MoU confirms the immense support extended by DTCM to TAAI for their much awaited annual Congress comprising the conglomeration of travel agents, inbound and outbound tour operators, excursion agents, CRS companies, hoteliers, airlines, general sales agents, visa handling agents, transport companies, travel marketing agencies, International and domestic Government Tourism Boards and overseas members and country representatives. Mr. Khalid bin Sulayem, DTCM Director General said "The Indian market is one of the biggest in the world in terms of tourists' potential. There is competition among destinations to tap its potential. Dubai is well-placed to tap the huge growth opportunities in this market" He assured the TAAI delegation of strong cooperation by DTCM and other organizations in the emirate for the TAAI annual conference. The TAAI Annual Conference in Dubai will allow the tourism industry players from both India and Dubai to exchange knowledge, information and experiences. At the same time, the conference will help the department promote Dubai's key features and attractions to the TAAI members whose influence on the Indian outbound travel market will be strong. Among those present were Mr. Ibrahim Yaqoot, DTCM Executive Director Corporate Support, Mr. Khalid bin Touq, Mr. Satish Bhaskaran, DTCM Executive Director Administration, DTCM Executive Director Licensing and Classification, Mr. Saleh Mohammed Al Geziry, and DTCM Director Overseas Promotions, and Mr. Carl Vaz, Director of DTCM's Representative Office for India. "We appreciate the cooperation and support TAAI has been receiving from Dubai in general and DTCM in particular. The Conference will contribute extensively in promoting and marketing Dubai in India which has been showing signs of strong growth" said Mr. Rajinder Rai, President of TAAI.
DTCM has been working on plans to tap the potential to attract more up market Indian tourists and businessmen to the emirate. Says Carl Vaz, Director - India, Department of Tourism and Commerce Marketing, "The Conference will attract over 2000 delegates who will be engaged in topical business sessions, pro active industry debates and will showcase Dubai as a stronghold destination and India as highly progressive tourist nation" In the year 2008, the number of Indian guests in Dubai hotel establishments increased by 20 per cent to reach 493,318 compared to the year 2007.About 4.47 million Indians traveled through the Dubai international airport in 2008, 23 per cent more than the previous year. (editor@thesynergyonline.com) TAAI
SEEKS EXPORT INDUSTRY STATUS FOR TOURISM SECTOR Thesynergyonline Tourism Bureau NEW
DELHI, JUNE 15 : TAAI gave credit to Ministry of Tourism's "Incredible India" campaign for the rise in number of tourists to 5.37 million in 2008 compared to 5.08 million a year earlier. Tough tourism industry earned an impressive Rs 48,000 crore in foreign exchange; high taxes of up to 35 per cent are hampering further growth in the sector. Commenting on the pre-budget memorandum, Mr Rajji Rai, President - Travel Agents Association of India said, ``we have been requesting for grant of export industry status to the tourism industry in India for long and have also been requesting the Government to rationalize the high taxes that are imposed on the industry. We are also requesting the Ministry of Tourism to impress the State Governments to bring the luxury tax down to 5 per cent.'' TAAI made the following suggestions to the Government for consideration Exemption of Service Tax to travel agents for at least for 5 years. There could be consideration of differential of taxation - for inbound, for outbound, and for domestic agents. 80 HHD of Income Tax Act - TAAI has been pleading for years to revive the benefits of section 80 HHD to the tourism industry in its original form. These are needed for the tourism industry to set an aggressive growth path to lure foreign tourists into the country and needs continues encouragement. Withdrawal of benefits under section 80 HHD has adversely affected the tourism industry. TAAI therefore, recommend that section 80 HHD be revived, under which travel agents be allowed to transfer part of their profit to Tourism Development Reserves for investment in tourism related projects like hotels, resorts, convention centers, restaurants and guest houses and import of vehicles and adventure, sports & camping equipments such as tents, rafts, etc Reduction of taxation on ATF which directly affects airfares. Export Industry Status to Tourism - we have been requesting for grant of export industry status to the tourism industry in India , since long. Inter-State Vehicle Taxation - a beginning has been made in the NCR (National Capital Region Area) - the same should be introduced all over India . Increase in Service Tax abatement for Domestic/ Adventure Tour Operators - Domestic Tour Operators and Adventure Tour Operators are also the important segment of tourism industry who are dealing with Domestic Travelers and are making transactions in Indian Rupee. Their profit margin is between 5 to 10% whereas they are paying higher percentage of Service Tax compared to their profit margin with abatement of 75 per cent. It may not be out of place to mention that some services are also procured in different cities by the tour operators which also attracts and paid service tax which become double/ multiple taxation making tour packages costly. It is therefore, requested that abatement for tour operators, who are in the business of domestic tour operation are considered for an abatement of 90% on the package tours. Further CENVAT Credit be allowed to avoid double/ multiple taxation. Deduction of Tax at source under Section 194-I of Income Tax Act - TAAI strongly recommend that the Section 194-I of Income Tax Act should not be applicable on hotel rooms being booked by the tour operators and travel agents, as these rooms are booked only for short stay of the tourists. State Luxury TAX - This is our long pending demand and TAAI had been taking up this matter with the Ministry of Tourism and also the states directly. Luxury tax in some of the states is very high and varies from 5 per cent to 20 per cent in different states. Some states charge on the actual rate and some on rack rates (published rate). Each state has it's own criteria. In the bargain, the tourism industry suffers. (editor@thesynergyonline.com) TAAI PARTNERS DALIAN TOURISM AS OFFICIAL PARTNER FOR 6TH EAST ASIA INTERNATIONAL TRAVEL FAIR 2009 Thesynergyonline Torusm Bureau HYDERABAD
, APRIL 16 : Speaking on the occasion, Mr. Vijay Raj, Chairman-Media & Communications, TAAI exclaimed, "The tie-up provides us with an ideal opportunity to network with Chinese suppliers for travel agents who are already promoting China. As an important port of China, Dalian focuses on industry, trade and tourism, and is also a centre in Northeast China for logistics, finance and foreign exchange settlement. The tie-up symbolizes our strong commitment towards the development of the Indian travel trade industry and also marks our sturdy presence in the global travel trade industry." The 3 day fair will focus on efficient, effective and productive participation from the global travel trade industry. The fair is a business to business exhibition that provides a unique opportunity for the whole global travel trade industry to meet, network, negotiate and conduct business as well as pose as an opportunity to stay abreast with the latest developments in the travel industry. East Asia International Travel Fair (EAITF) has been specializing in the promotion and intercommunication of outbound & inbound tourist market of East Asia. The fair will be participated by tourism administrations, travel related enterprises and government bodies. The fair has received favorable responses from countries and areas of Asia, Europe, North & South America, and Africa etc. ( editor@thesynergyonline.com) GALILEO, HONG KONG TOURISM BOARD JOIN HANDS Thesynergyonline Tourism Bureau NEW
DELHI, FEB 04 : As part of the programme, any Indian travel agency creating a booking to Hong Kong or beyond would be eligible for the promotion and hence an opportunity to win rewards, like HK trips, laptops, iPhone and LCD's. The promotion would be valid from 27th January till 27th March 2009. These rewards would be directly proportionate to the productivity of the travel agency. "Hong Kong as a destination is very well connected out of India, already more than 10 airlines operate between the two countries and all are part of our distribution network. This programme is a step into a series of such promotions, Galileo and its partners will present all new value-add propositions that enhance productivity and profitability exclusively among its connected agencies. Our long standing relationship with Hong Kong Tourism Board makes them a partner of choice for the inaugural activity of this programme", commented Mr. Bruce Hanna, President & CEO, Galileo in India. "The launch of our trade rewards programme, in association with Galileo, is perfectly timed as Hong Kong welcomes the Year of the Ox with its Chinese New Year celebrations. We received a record 350,674 Indian visitors in 2008 and with this initiative, we aim to provide a unique platform for our travel trade partners to book and sell the destination Hong Kong while enjoying some very attractive rewards. HKTB is among the first tourism board to acknowledge the tremendous reach and potential of the GDS distribution in the Indian market.", commented Mr. David Leung, Regional Director - South & South East Asia, Hong Kong Tourism Board. Travel Agencies booking transiting passengers can also participate in the promotion. With 14-days visa-free travel facility for the Indian passport holders and additional flight capacity between India and Hong Kong, Hong Kong is well placed to be a popular destination for Indian outbound travellers. Apart from great shopping and dining options during the Chinese New Year celebrations in the territory, the Indian visitors could also explore Hong Kong's famous tourist attractions like the Victoria Peak, Symphony of Lights multimedia show, Hong Kong Disneyland, Ocean Park, Ngong Ping 360 cable car experience besides cruising itineraries of the South China Sea. ( editor@thesynergyonline.com) MEDICAL TOURISM MT TO GROW @30% FROM 09-10, REACH RS. 9500 CRORE BY 2015 Thesynergyonline Tourism Bureau NEW
DELHI, JAN 07 : Currently, the size of medical tourism in India is measured at Rs.1500 crore with health sector contribution to national GDP close to 6 per cent. The ASSOCHAM estimates that since India is poised to become an epicenter for medical tourism from throughout the world, its contribution to national GDP will rise by at least 2 per cent and this is how the health sector share to national GDP would increase from 6 per cent to over 8 per cent. Releasing the assessment of Medical Tourism, the Chamber has said that at least 6 fold increase is anticipated in the size of medical tourism by 2015 as from 2009-10, the worldwide patients would make India as a preferred choice for medical treatment because of cost and competitive factor. The Chamber has estimated that approx. 1,80,000 foreigners visited India for treatment from various parts of the world in the first 8 and half months of current fiscal and their number in subsequent times would increase by 22-25 per cent in subsequent times. The ASSOCHAM has said that India provides world class medical facilities with hospitals and specialised multi speciality health centres providing their expertise in areas of cosmetic surgery, dental care, heart surgeries, coronary bypass, heart check up, value replacements, knee replacements, eye surgeries, Indian traditional treatments like ayurvedic therapies and much more, practically covering every aspect of medicine combining modern treatments with traditional experience. The
cost of surgery in India can be one tenth of what it is in the United States and
Western Europe and sometimes even less. A heart-valve replacement that would cost
$ 200,000 or more in the US for example, goes for $ 10,000 only in India and that
includes round-trip airfare and a brief vacation package. Similarly, a metal free dental bridge worth $ 5,500 in the US costs $ 500 in India, a knee replacement in Thailand with six days of physical therapy costs about one-fifth of what it would be in the US. Popular medical travel destinations worldwide include Argentina, Brunei, Cuba, Colombia, Costa Rica, Hong Kong, Hungary, India, Lithuania, Malaysia, Philippines, Singapore, South Afirca, Thailand, Saudi Arabia, UAE, Tunisia and New Zealand. Indian corporate hospitals excel in cardiology and cardiothoracic surgery, joint replacement, orthopedic surgery, gastroenterology, ophthalmology, transplants and urology to name a few. The various specialities covered are Neurology, Neurosurgery, Oncology, Opthalmology, Rheumatology, Endocrinology, ENT, Pediatrics, pediatric surgery, pediatric neurology, urology, nephrology and general surgery. The various facilities in India include full body pathology, physical and gynecological exams., dental checkup, eye checkup, diet consultation, audiometry, spirometry, stress and lifestyle management, pap smear, digital chest x-ray, 12 lead ECG, 2D echo colour Doppler etc. (editor@thesynergyonline.com) . MAHIDRA HOLIDAYS SIGNS MoU WITH KERALA GOVT Thesynergyonline Tourism Bureau THIRUVANANTHAPURAM,
SEPTEMBER 11 : MHRIL established its Homestays business Mahindra Homestays in July 2008 to organize the growing homestay industry in India and market it under a strong brand. The company has set up a pan-India network of homes that aims to deliver the real India through an enriching host- guest interaction. "This agreement will provide us with access to government affiliated homestays which would be promoted via joint PR and marketing campaigns in target markets. Today, tourism has evolved from mere sightseeing to actually exploring and experiencing the authentic culture of a place. The homestay concept provides tourists with a unique vacation alternative, an opportunity to experience local traditions, customs and cuisine first-hand. Moreover, considering the shortage of hotel rooms in several destinations due to the increasing number of inbound tourists, a Homestay in the same locale could prove to be a big opportunity," said Mr. Ramesh Ramanathan, Managing Director, Mahindra Holidays & Resorts India . Mr. Sivasankar M., Director, Kerala Department of Tourism, said this landmark agreement will be a move towards wooing the alert, independent traveller, in search of experiential holidays". He added that this agreement will help bring more than 350 classified homestays scattered across various destinations in Kerala under a single platform. The agreement also provides owners with several advantages as Mahindra Homestays will contribute towards brand building efforts in a bid to create category awareness and promote Homestays as an authentic holiday experience. (editor@thesynergyonline.com) . . JHARKHAND UNVEILS MAJOR INITIATIVES TO PROMOTE TOURISM Thesynergyonline Tourism Bureau NEW
DELHI, AUGUST 26 : The state plans to promote globally, all its facets of tourism, be it Religious-Spiritual, Mining, Tribal or Rural or Adventure. The aim is to put the state firmly on the world tourism map as the Ultimate Destination. Talking
to mediapersons here on Tuesday, Mr Arun K Singh, Secretary, Department of Tourism,
Jharkhand said, the department has created a holistic plan for the promotion
of tourism in the state. A series of events and other protourism promotional activities
have been planned for the same. He further informed that on an average 45-50 lakh domestic tourists visit Jharkhand every year during the peak season, of which nearly 35 lakh visit Deoghar, famous as one of the seat of the Twelve Jyotirlingas in the country. The
main source markets currently for domestic tourists for the state are West Bengal,
Orissa, Bihar, Madhya Pradesh and Chhatisgarh. According to Mr. Singh, the state tourism department is focusing on improving infrastructure and is facilitating the creation of tourist bungalows, yatri niwas, lodges, wayside facilities and resorts with private participation on a PPP (Public-Private Partnership) model. Mr.
Singh said, The Government of Jharkhand has declared Tourism as an Industry.
All incentives announced in the State Industrial Policy is now open to private
investors in tourism allotment of land, single window The
temple situated at 4,431 ft (highest hill in the state) is also known as Sammed
Shikharji and is the most sacred place for the Jains. It is located about 190
km from Ranchi, the state capital. Deoghar or Baidyanath Dham is also an important
pilgrim centre with scores of pilgrims travelling for around 100 km during the
month of shravan (July-August) on foot. Elaborating on the initiatives for rural tourism, Mr. Singh informed that Tribal Folk Art of Jharkhand showcases the richest Indian ethnic traditions. Wall paintings, roof and pillar carvings, handlooms and handicrafts of tribal communities of Jharkhand are outstanding. The excellent work of Dokra, Grass mat and paintings of Kohvar, Sohrai, Payatkar, Jadopotia styles can mesmerise the tourists. He further added, We are also taking steps to revive the Firkaal dance, the martial dance of Bhumij tribe in the state. The dance,which is being practiced in Janumdih village in Potka block in east Singhbhum district, is almost facing extinction. The state is also looking at developing eco-tourism in Janumdih village for the self-sustainability of the dancers. The State is in talk with CCL ton provide demonstrative mining . The global players like Dee Beers and Jindal have been given licence to explore diomond , he said. The state has also indentified 150 acre land for 160 tourist sites It has earmarked Rs 160 crore budget in trhe fiscal year 2008-09 to promote tourism besides other incentives to tourism sector , he added. On job creation has rtisen from 450,000 lakh to 59 lakh and the state targets Rs one lakh in ther nex fiscal, he said. The
State Government plans to promote religious-spiritual tourism in a big way. According
to Secretary Tourism, in this sector there exists great potential for Jharkhand
as it has a series of popular religious centres like Baidynath Dham ('Lord Shiva's
abode), Parasnath ( salvation point for Jain Tirthankaras at highest altitude
4480 feet) Rajarappa (where the powerful Shakti deity Chinnamasta
prevails), Ranchi (Jagannath Temple), Mahadev Sal (inside Saranda forest) and
Maa Giri Rajeshwari in the forests of Kiriburu. The State Government has taken slew of inititiatives to promote Adventure Tourism. Jharkhand Adventure Tourism Institute (JATI) has already been established by the State Government, which would provide facilities to the visiting tourists in the state besides training the youth in various adventure sports activities but also. The Institute would enter into agreements with the Institutes of national and international repute to promote Adventure Tourism in the State. The
State has identified 18 water bodies have so far for the water sports activities
including cruises, motor boats, parasailing, yatching, canoeing, kayaking, boat
pulling . Aero
sports facilities such as hot air ballooning, paragliding, etc would be provided
at various suitable sites in the state. Trekking,
rock-climbing, mountaineering etc. would be promoted under the land-based adventure
sports activities in the state The
State also plans to develop way-side amenities at Bahragora, Ghatshila, Tamar,
Latehar, Bagodar and at various other places in the state and renovating all JTDC
Hotels. The State's Tourism Department claims that for Pleasure or Profit
Tourism in Jharkhand has few peers in providing delight. The State plans to improve
connectivity and transportation services . Indian, Alliance Air, MDLR, Air Deccan
is connecting Ranchi to Kolkata and remote parts of the country . Modernisation and revamp of Birsa Munda Airport at Ranchi is underway in collaboration with Airports Authority of India. Accommodation, transportation infrastructure is also being improved jointly by the Department of Tourism and its commercial arm JTDC and professionals from the private sector are being invited to run and operate these facilities after upgradation. (npsinha@thesynergyonline.com)
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