"If I can see it and believe it, then I can achieve it."

"Advising the average person to not concern herself with calories but instead to pay attention to hunger triggers and eating foods rick in nutrients--well, it's a wonderful concept. I also love the thought of unicorns jumping over cotton candy rainbows. I'm even considering taking up basketball to see if it makes me taller. Come on already! Suggesting that someone who struggles with his weight does not need to think about calories is as risky as suggesting you not look at price tags the next time you're in the market for a car." ― Chalene Johnson, PUSH: 30 Days to Turbocharged Habits, a Bangin' Body, and the Life You Deserve!

NEW DELHI, JANUARY 22 : Fitness First, India's leading health clubbrand,revolutionizes its fitness portfolio to establish new benchmark with the launch of ZONE'57 –a unique boutique fitness studio where technology, scientific principles of exercise and energy come together to create an exhilarating fitness experiences.

Located in the heart of South Delhi, ZONE'57 offers a select offering of high intensity, dynamic and exclusive small group workouts aimed at achieving maximum results in a short span of time. These F – Series workout programs created by Fitness First are called FIIT, FAST &FLOWworkouts along with CYCLE, TRX and Personal Training (101). These special F-series workouts enable you to move better and faster, get stronger and last longer. They target specific problem areas and are designed to maximize fat burn, boost metabolism, improve posture and "chisel your core". Always providing more to its fitness offeringsusers get to participate in these workouts with a pay as you use membership that means no monthly commitments when signing up with ZONE'57.

Commenting on the launch Mr. Vikram Bhatia, Managing Director, Fitness First India"We are pleased to launch ZONE'57 which gives unparalleled meaning to the word fitness studio. We look forward to welcomefitness enthusiasts to experience the boutique fitness studioand propel them to new levels of fitness."

Boutique gym is a new trend in the Indian fitness industry and has become a favorite amongst the fitness aficionados. Boutique fitness studios arerelatively smaller gyms,compared to the traditional ones that provide a transformative experience. The sessions are conducted in limited groups and the members are guided to performance limits and beyond to achieve peak fitness. These studios provide a perfect blend of small group personal training, trainer curated music; fun and a tribal cultureadds Mr. Vikram Bhatia, Managing Director, Fitness First India

The Studio has bespoke interior that's different from our other Fitness First clubs to motivate members in a dynamic and innovative environment. To cater to a wider consumer base Fitness First's certified trainers have developedthe F-Series tailor-made workouts to address individual fitness needs.

In line with its tradition of bringing cutting-edge innovation for its members, ZONE'57 incorporates the myZONEreal time heart rate monitoring and effort management technology. Additionally it's a fun way to compete with other gym buddy and collect ZONE'57's effort points.

F-series workouts:

FIIT

FIIT is the 45minute High Intensity Interval Training workout that integrates speed, stamina, strength and power to enhance your physical performance and maximize fat burn. (HOW: It is a functional training class with a variety of fast paced, multi-directional movements and athletic drills designed to maximize peak performance)

FAST

Class intro- FAST is the metabolism-boosting workout that challenges your fitness, and transforms your body through increased calorie burn, not just during but also after every workout.

(HOW: Intense activity during the class causes more oxygen consumption as compared to slower, steadier exercise (EPOC – Excess Post-exercise Oxygen Consumption), thus boosting even post exercise metabolism.

FLOW

Class intro- FLOW is a performance-enhancing workout that uses the concepts of SMR, flexibility and muscle activation to release, rehabilitate, and mobilize the body, to improve posture, minimize injury and maximize movement. (HOW: It helps to improve your body's mobility, stability and flexibility via self myofascial release (foam rolling) techniques and stretches along with muscle activation drills.)